Imagine a structure 164 feet tall, that uses 120 trucks to move and several days to assemble. Now imagine that same structure surrounded by 50,000 to 300,000 people per tour stop; pretty impressive, right?
June 29th U2 landed their space ship like stage in Sun Life Stadium. This monster stage – the largest touring stage ever built – looks like a giant claw or a structure built by NASA. The stage has four legs that support a center column of LCD screens, speaker stacks, and even four aerial lighting platforms that 12 crew strap in to and get hoisted into positions within the legs. A giant spire looks as though it’s been thrust through the whole apparatus, and the stage has two concentric circles of performance platforms. There was a lot of buzz about both the stage and the tour when I went to LDI in 2009, but even with the advanced knowledge I couldn’t grasp the magnitude of this concert.
The idea of the stage, as the “360” tour name suggests, is a concert in the round. Instead of the traditional stage flanked by speaker stacks and fans only concentrated in one direction, the fans literally surround the stage. This stage did everything functionally and SFX wise that I was hoping for. Whenever I’d say “it would be cool if…” all of sudden that very thing would happen – smoke, LCD screens moving, elevator systems for bringing equipment on stage, even the ramps that span from the inner circle to the outer circle moved! With 432 speakers distributed between eight speakers stacks the sound quality was excellent no matter where you sat. This was truly a feast for the eyes and a massage for the ear drums.
U2s songs reverberated through the stadium and the crowd was so in tune to it that you could feel it. Yes in the way you do at a normal concert where you feel the bass and the music, but there was more than that. As people were clapping, stomping, and jumping I could actually feel the vibrations through the steel of the prestressed concrete of the stadium. This was both really cool, and a little disconcerting all at the same time. My mind kept bouncing between enjoying the show and worrying about the stadiums mechanical resonance and how that affected the Tacoma Narrows Bridge. Obviously the fans did not cause the stadium to shake itself apart, or you would be reading about somewhere else than my blog.
This was one impressive concert. We left the stadium visually stimulated, physically resonated, and all over tired. If you want to check the tour out, there are only 10 stops left of the 109 scheduled on the tour. So get your tickets or watch it online!
When my friend saw this package she instantly knew I would like the name …she was right. “no ‘zit’ sherlock” is a fantastically clever name that instantly relays what the product is about. The only thing I found odd about it is the green color. In the packaging bliss maintained the standard all lowercase text and fonts as their branding, but bliss spa usually brands itself with shades of blue, not green. Regardless, I think the Blissworld company did a great job with naming this product.
What’s the first thing you think of when you see this billboard? I thought – “huh, that’s weird. I wonder what they mean?” After all, definitions for a “foursome” range from the sexual to the game of golf, but I get the feeling this billboard is not some kinky reference or about leaving your golfing buddies alone and lifeless on the links. Thinking through the various definitions of a foursome and how it could relate to a hospital it finally dawned on me that it might relate to the anatomy of the heart. There are in fact four chambers and four valves within the heart – That’s it! Now I’m tired and my brain hurts; that was a lot of work to understand a witty billboard.
A lot of work it was, but I got it. More importantly, I remembered it. And I have a feeling that’s what BFW, the agency responsible for the campaign, wanted. I remembered not only the billboard, but also the location of the billboard just so I could stop and get a picture of it. It is no small feat to remember a single 14’ x 48’ billboard while on a 220 mile round trip drive filled with …billboards! So I guess that’s a testament to the marketing force behind the idea.
The agency reports on their blog that “The first day these two billboards appeared, they generated 474 hits on the hospital’s website (that’s huge in their market). And, according to our client, they’ve continued to generate more buzz for the hospital than any other billboards in recent years.” I have to admit, it drove me to their website and I live 50 miles south of this billboard. Whoever designed the hospital’s logo go it right, too. The “B” reinforces the name, the heart is self-explanatory, and the style, font and color choice reinforce the healthcare aesthetic. So, I guess, job well done on all accounts. …Now where did I leave that SA Node?
Although a few years old, this always makes me laugh. This version has pop-ups from the creator. …And I love that it has the original imac in it!
Infographic by PPC Blog
I don’t really enjoy most reality tv/contest driven cross over shows, but HGTVs Design Star is one of the few, which keeps me engaged. I think it’s partially because my real-world design driven job is like being on that show everyday with limited budgets and even more limited time. This new season, however, has taken a little getting used to.
First of all, where is Clive?! The past several seasons we have watched a host lead us through the designs and tell contests “your show has been canceled.” In our house we have affectionately called the act of redubing an onscreen conversation “Cliving” – especially to interject the sponsor’s name. This season it seems as though Vern has taken over this role (Cliving included) – I do have to admit it does give a fresh, more organic flow to series, Vern always has the best one liners.
While we’re talking about judges, this year’s line-up makes more sense than previous seasons. I was always confused about why Cynthia Rowley, predominately a fashion designer, and Martha McCully, executive editor of InStyle Magazine, were there – I get that it falls under their respective umbrellas, but it was a bit of a stretch. Candice and Genevieve make perfect sense. Candice is one of the most talented (and few) Interior Designers on the network, and Genevieve is a talented decorator.
So after 3 episodes here’s my rundown: Nina and Courtland will be in the final 3 unless they really screw up; the third slot is still up for grabs. Courtland has a good design sense and almost seems like he’s the big brother of the show. Nina is over-confident and too cocky. She thinks she is more talented than she is, but her confidence gets her farther than most and if she learns that design is as much about restraint and knowing your weaknesses (sorry you’re NO David Bromstad, leave the painting to someone else) then she can harness her strengths even better.
The overall talent base isn’t as strong as some past seasons, but it will be interesting to see how this one plays out. There are some talented designers on the show, and some who seem to have been carried too much by the teams they’ve worked with in the past. It will be fun to see what is revealed in this season.