As word spread about Michael Jackson’s hospitalize and death millions of people reached out to the Internet to get the latest reports. So much so that many sites ran slow or completely froze. The Chicago Tribune reported “when the first reports of Jackson’s death emerged, the average speed for downloading major news sites doubled to almost 9 seconds from less than 4 seconds.”
At the peak of Internet queries 3,566,495 visitors per minute visited news sites in search of updates, as reported by the LA Times. Twitter reached over 100,000 references to Michael Jackson per hour, and Wikipedia editors debated the accuracy of death reports so much that administrators decided to lock down the page. The last time such a major and nearly instantaneous Internet response occurred about an event was the inauguration of President Obama.
All this activity cements my belief that Michael Jackson was not only the King of Pop, but the King of Branding.