Wizz Air, a Hungarian based airline decided to celebrate their 5th anniversary by releasing 1,000 balloons, each with a coupon attached, from the center of Budapest. The coupons were worth 10,000 forints or $49.45.
Here’s a quote from Reuters:
“Someone popped one of the balloons, hoping to get the gift coupon that was attached to it,” Wizz Air communications director Natasa Kazmer said. “As if on cue, the entire crowd attacked the net…The idea was that the balloons would spread far and wide, so we did not place a limit on how many vouchers they could use for a single purchase.”
The voucher-laden balloons were contained by a net and were planned to be release after a press conference by Wizz Air CEO Jozsef Varadi outlining the airline’s long-term vision. By the time the press arrived and Varadi completed his speech nearly all the vouchers were gone.