Like the compactness of a point-and-shoot camera, but want the visual punch of a DSLR? In the past we’ve seen point-and-shoots with various attachment options – for example the Sony Cyber-shot series of point-and-shoot cameras has been offering attachments like a wide angle lens, telephoto lens, photo filter set, and underwater camera case for years – but none have offered the true versatility of a real DSLR.
The gap between these two realms is shrinking fast. Some define the new kid on the digital photo block as a “hybrid camera,” while others call it a “power point-and-shoot”. So what makes this new category of camera so special? Compared to traditional P&S cameras these new cameras allow for better ISO (light sensitivity), smaller lens aperture (the amount of light allowed into the lens), and some even boast compatibility with the Micro Four Thirds System (allowing for changeable lenses). Olympus recently released a statement about the E-P1 camera saying it is: “…The world’s smallest 12.3-megapixel interchangeable lens system camera that blends the high-quality still images of a DSLR with HD video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body.”
These cameras are smaller and lighter than their DSLR counterparts, mainly due to the camera’s lack of a mirror box in favor of an ultra-precise electronic viewfinder. The cameras are expected to provide point-and-shoot enthusiasts with control over depth of field and other areas lacking from the P&S platform while maintaining the flexibility of a small camera. In fact the CEO of Samsung Digital Imaging Company, Sang-jin Park, said: “We estimate that the hybrid digital camera market will be over 20 percent of the global digital still-camera market by 2012.”
We’ll see some versions of the new high-end point-and-shoots on the market later this year and they are expected to be in the $600+ price range. Companies planning to be in the first wave of power point-and-shoot manufacturers include: Panasonic, Samsung, Olympus, Leica, and Sigma. It will be interesting to see where this new genre takes us.
So you want to quit your job? Do it in style! Back in April Jarrad Farbs decided it was time for a company switch, but instead of typing a boring letter of resignation he decided to make a game out of it, literally.
After 3½ years at 2K Australia the game developer has, for various reasons, decided to move on. In order to inform the company of his resignation he developed a game by combining one of his own creations with the Nintendo game Super Mario Bros. The game involves four levels, finally ending with: “Thank you 2K Australia! You gave me a paycheck, an incredible project and a world-class team to learn from. But my princess is in another castle. My last day is June 5, so I can still probably sign-off with … ”
When that time comes and you’re ready to make your next career move, I hope you remember this and try to do something just as fun. The game is available on his website
Cats love cardboard; people love cats doing cute and funny things. Combine these two principles and you have a creation like the Cat Playhouse Tank, Plane, and Fire Engine from SuckUK.
That’s right, you can order cardboard military vehicles and a fire apparatus for your favorite feline. It ships flat, so there is some assembly required – think of it as a bonding experience between the two of you.
Having three cats, we understand the mesmerizing and nearly magnetic draw that cardboard has on cats. Also having three cats we know how long cardboard lasts in an excited barrage of claws, teeth, and playfulness…usually not long.
The idea for these structures is great, and the designs are fun and entertaining. Best of all they used non-toxic ink, so your cat won’t look like he has a milk mustache of printed metal – and of course they are recyclable.
I ended my last post regarding the United Breaks Guitars video with: “I guess an important lesson for companies to learn is that the consumer is no longer helpless to retaliate. It will be interesting to see if any of these videos affect United’s bottom line.”
Well, guess what? It has affected the company. This morning many news outlets across the globe are reporting on the financial fallout from Dave Carroll’s YouTube video, United Breaks Guitars. The Times reporter Mike Harvey from San Francisco noted, “Consumer revenge, it seems, is best served with a video camera and three-part harmonies.”
In the past disgruntled customers could only threaten physical harm on company representatives who they felt had wronged them (this usually did not end well), but could not threaten fiscal harm to an entire company. This video has caused a 10% drop in airline stock price resulting in a loss of $180 million dollars to shareholders. “Which, incidentally, would have bought Carroll more than 51,000 replacement guitars” as reported by Chris Ayres of The Times.
For updates on the Dave Carroll saga you can follow him on Twitter: @DaveCarroll or Curve Productions: @curveprod