Find a Cure – Bing.com

July 1, 2009 at 12:30 pm (advertising, Branding, commercials, marketing, TV advertising) (, , , , , , , , , , , , , , , , , , , )

Have you seen the latest ad campaign for Microsoft’s new search engine, Bing.com?

I’m a fan. They take the simple premise that whatever you type into a search engine returns thousands of unrelated and unwanted results. They then apply this concept to normal human interactions and conversations.

One ad has a father and son in a TV store. The father asks the simple question “So do we want an LCD or Plasma?” to which the boy replies “plasma is an ionized gas.” Later in the spot we cut back to the father and son where other people have chimed in “plasma cutter,” “blood plasma,” etc. Each commercial ends on a black screen with yellow and white text proclaiming “WHAT HAS SEARCH OVERLOAD DONE TO US?”

TV Store

It’s a clever campaign reminiscent of a sketch from the Carol Burnett Show in which product placement comes to life and terrorizes our protagonist. The Bing.com commercials are successful in the way they provide memorable humor that connects to an everyday occurrence for web users. It also lends itself to cross generation and demographic flexibility, as demonstrated in another ad that features a couple getting ready for bed.

Couple

The commercials got me to try bing.com – at least to find their commercials. From what I can tell there are some good points, and some negative parts to their search engine. For right now I think I’ll stick with Google.

Advertisements

1 Comment

  1. Plasma Cutters said,

    Good Post, Thanks for this.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: