July 2, 2009 at 12:09 pm (Art, Branding, Design, economy, Logo, Logo Design, marketing, News, print media) (america rebranding, american branding, american icons, bank note, braille, brand, Branding, cash, department of the treasury, dollar, legal tender, money, movie stars, redesign money, Richard Smith, space currency, The Dollar Redesign Project, treasury, US Dollar)
We all know the state of the economy, and we all have ideas of how to stimulate it. One company is suggesting a rebranding of America, and what greater symbol to do this with than the good old US Dollar?
The Dollar ReDe$ign Project was brought forth by Richard Smith of The Extent or Measure of a Surface, Inc. because “it’s the ‘only’ pragmatic way to add some realistic stimulation into our lives!” The project allows people to redesign the US Dollar however they see fit, and submit it to the competition. The winning entrant will receive a Word-art t-shirt.
Richard plans to submit the top entries to President Obama for consideration, though this contest has nothing to do with the government, or Department of The Treasury.
So far some of the entries contain designs consisting of American icons, Braille, international space currency concepts – even movie stars. My two favorites, so far, are by Michael Tyznik and Michelle Haft. The deadline for the competition is the 4th of July – so get to work!
This will be a fun competition to watch, and who knows, maybe we’ll have some cultural change as a result.