Chick-fil-A – Let Your Teats Hang Out

July 10, 2009 at 5:54 pm (advertising, Branding, economy, Florida, free, marketing, News, South Florida) (, , , , , , , , , , , , , , )

Pictures pulled from Facebook

Pictures pulled from Facebook

Today is the day of one of my favorite food-related festivities, Chick-fil-A’s Annual Dress Like a Cow Day. The promotion awards those who dress up like a cow with a free meal. For anyone lacking the proper regalia for such an event, Chick-fil-A has created a Costume Kit available through their website. To help promote this event the company set up a Facebook Group, which is nearing 1 million fans, and a micro-site.

Chick-fil-A got its start in 1946 as Dwarf Grill in Hapeville, Georgia. It’s creator Truett Cathy is credited with inventing the boneless chicken sandwich; the first Chick-fil-A was opened in Atlanta, Georgia in 1967. The still privately owned company has locations in 38 states and annual sales reach more than $2.9 billion; making it the second-largest quick-service chicken restaurant chain, and one of the largest privately-held restaurant chains, in the US.

If you’re hungry for some chicken, or want a free meal, don a cow costume and head to your local Chick-fil-A…and don’t forget the camera!

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