Holy Frozen Gray Matter!

July 11, 2009 at 1:37 am (advertising, Branding, economy, free, marketing, News, package design) (, , , , , , , , , , , , )

09-07-09_sluOutside it’s hotter than being on the business end of a blowtorch. What better way to cool off than sucking down a free Slurpee®?

On July 11, or 7/11, 7-Eleven stores nationwide will be celebrating the chains 82nd birthday by giving away 5 million free 7.11 ounce Slurpee® drinks. As an added bonus “The retailer has added something new to its annual tradition of giving away cups of its iconic frozen drink – live music. As an extra birthday bonus, this year’s colorful “Happy Birthday!” cups feature a Slurpee Nation rewards code worth 2 rewards points, enough to enter the 7-Eleven Day instant win game online at www.slurpee.com. Upon entering, all players will receive a code to buy reduced-price Live Nation concert tickets for some of the hottest acts on tour this summer.”

7 Eleven, Inc. is largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America sales of more than $53.7 billion. So it’s nice they give back once in a while.

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