Creepy Commercials

August 1, 2009 at 3:45 pm (advertising, Branding, commercials, Design, marketing, TV advertising) (, , , , , , , , , , , , , , , , , , , , , , , , )

What is with the creepy commercials recently?! The latest commercial to haunt our TV screens and disrupt our sleep is for the Palm Pre. These commercials center around a very pale, soft-spoken woman who shares stories that are completely unrelated to phones. They remind me of someone who just got totally baked and now wants to share an in-depth story about how something works.

The best description of this commercial’s unsettling nature was found in a blog post by Roberto Baldwin on Maclife.com: “The script isn’t soothing either. Bing, bing, bing, has officially replaced the Freddy Kruger nursery rhyme in my nightmares. If you’re goal was to frighten people, mission accomplished. I can’t even look at a Pre now without ending up in the fetal position under my desk mumbling about green lights and flow.”

Of course this series of commercials are not the first to put out the creepy vibe. Who can forget the King from Burger King. Created by Crispin Porter + Bogusky (CP+B) in 2003 to put a new spin on the original King from the 1960’s and 70’s. Having worked on set with “The King,” I can tell you he’s just as scary in real life.

Another one of CP+B’s creepy cast of characters came with the resurrection of Orville Redenbacher. Ken Wheaton of Adage.com has a great post relating the CG Redenbacher to a “dead-eyed zombie.”

One of the most controversial beer ads came about in 2007. It shows a fembot who produces a Heineken mini keg from her torso. This ad has been named by some to be the creepiest beer commercial of all time, and by others as the sexiest – I’m going with creepy.

We’ve had vampires selling smart phones, disturbing royal effigies pimping burgers, resurrected the dead for the sake of popcorn, and created a robotic flapper to serve us beer. I can’t wait to see what new and exciting ways advertisers will think to scare us away from their products in the future!

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