August 31, 2009 at 11:49 pm (Florida, News, social media, South Florida, Uncategorized) (@bocachief, @bocapolice, bartleby, blog, Boco Raton, community outreach, community policing, cybercrime, Dan Alexander, Florida, McGruff, microblog, police, Police Chief, police department, social media, the chiefs corner, where is bartleby)
We’ve heard of people posting updates to social media sites that have cost them their jobs and relationships, but how about their freedom? The City of Boca Raton, Florida has started using Twitter as a crime fighting and public information tool. Who knew that the little blue bird from twitter would replace McGruff the Crime Dog?
It’s refreshing to see that local police are adapting to the new frontiers of social media. Sure cybercrime units are nothing new, hey there are even some movies featuring cybercrime now, but to use social media as a communications link between the top brass of crime prevention and the community is fairly new. Boca Police Chief Dan Alexander gets it. His blog, The Chiefs Corner, outlines why he chose to create a blog:
“Through this blog, I think we have an opportunity to provide another, perhaps more personal angle to the issues we face and the work that we do. We have turned on blog comments, but we will screen any messages in order to avoid the obscene, offensive and otherwise inappropriate. I hope you enjoy this blog and look forward to hearing from you.”
He later discusses that the department’s use of social media is to be “not interested in technology for technology’s sake.” We have eliminated those [social networking sites] that don’t reach our target audiences and will try to avoid merely being fashionable when it comes to new programs in the future.”
So you may be asking “what real world application does all this web based Tom Foolery have for a serious police department?” Well, he can tweet things like: “If you work in a bank, please call when this guy walks in. Please make patrons remove hats and glasses.” with a link to a surveillance picture of the bank robber. Or a link to information about a recent hit and run involving an officer. This way the public can assist in the community policing effort and information can get released in real-time instead of hearing about it on the news after the fact.