September 13, 2009 at 8:37 am (advertising, commercials, Florida, marketing, TV advertising) (ad council, clever ad, clever advertising, fatherhood.org, funny commercial, funny PSA, PSA, public service announcement, tv ad, TV advertising, tv commercial)
To borrow from Steven Colbert‘s “Tip of The Hat, Wag of My Finger” segment …A tip of my hat to Fatherhood.org for their advertising campaign. This particular commercial is not new, but has not been shown in my market segment. While visiting Tampa I had the pleasure of viewing it – I like the humor combined with the simple message. According to the Ad Council website “The new television PSAs emphasize to fathers that “the smallest moments can have the biggest impact on a child’s life.” The PSAs conclude with the tagline, “It takes a man to be a dad” and direct fathers to visit www.fatherhood.org or call 1-800-790-DADS to learn how to become better dads. Actor Tom Selleck lends his voice to the PSAs.
Good job and happy 10th anniversary to Fatherhood.org! This campaign is very funny and gets the point across without jamming it down your throat. I like it so much, here’s another commercial in that series: