Want to buy a Coach purse but don’t want to spend the cash to get a Coach purse, just head down to your local Target store. Wait a minute, something doesn’t sound right. As one person put it on The Purse Forum: “Why would Coach put out a $10,000.00 bag, but then turn around and put their bags in Target?” It sounds like Coach was asking itself the same question, but failed to give itself an answer, thus an inquiry arose.
According to CNNMoney.com Coach is suing Target Corp. for $1 million dollars claiming that it sold knockoff purses that were eerily similar in design and pattern to Coach’s trademarked intellectual property. Stylist.com reports that Target Corp. is not the only one in Coaches sights for trademark legal action. “– Brown Shoe Co. Inc, parent company of Naturalizer, was also accused of copying the “Ergo” pleated satchel […] in June of this year…”
This marks at least the second time that Coach has sued Target Corp. for selling counterfeit versions of its purses. In 2006 the two companies went head-to-head until the suit was dropped citing that the purses were authentic and Target Corp. had purchased them “at a major department store liquidation sale.” The lawsuit was eventually dropped.
So is this just another misunderstanding of licensing laws, or a veiled attempt to cash in on another brands image? I’m sure the courts will decide, we can be certain of one thing – as Sylist.com said “in this industry, imitation is clearly not the highest form of flattery.”