Cool Beans – A Tale of the Coffee Tasting Tweetup

October 15, 2009 at 12:05 am (Florida, Fort Lauderdale, networking, social event, Social Events & Networking, social media, South Florida, Uncategorized) (, , , , , , , , , , , , , , , , )

Caffe_Rustica

Are you tired of attending tweetups for the masses? Here’s a new spin on the twitter universe – a coffee tasting tweetup. Think of a wine and cheese paring party, but with coffee and cookies. And what overworked designer, developer, geek, or business maven doesn’t like a good cup of coffee? The best part of an event like this is that there is a smaller turnout than many other social media events allowing for more chances to meet and converse with new people.

If you don’t follow what I’m saying, imagine this: you’re a social media newbie, maybe more introverted than some, and decide to go to a social media event. You stand in a corner doing your best wallflower impression and don’t know how to break the ice with people who are part of the “in crowd.” I mean you don’t want to linger like an awkward stalker outside of an ongoing conversation, and busting into someone’s chitchat that you don’t know can come off wrong or just seem rude. An event in a more intimate setting with a small group is a great way to expand your social circle and your comfort zone in unison. So why not hold smaller gatherings to help welcome newbies and make new friends

Tonight’s event was held at Caffe Rustica next to the Gateway Theater in Ft. Lauderdale. The coffee shop was like the Cheers bar, Wings café counter, and Central Perk from Friends all combined into a charming little spot with less drama and better coffee. If they didn’t know your name when you came in, they knew your twitter handle when you left.

We were a little late, so we had some catching up to do. The tasting had started with India Mneb it was like a strong tea, more refreshing than you get from your get-out-of-bed in the morning variety joe. Next up was Brazil Morenhina Formosa made with the Raisin Process – Jim the owner/barista is very knowledgeable in the art of beverage preparation and shared a little about the history, roasting style, and background of each brew. Third tasting was Guatemala Acatenenango Gesha a little stronger than the others, but still very good. The final flight was the strongest (and favorite of mine – the 3 cup-a-day drinker) Ethiopa Bonko made with a Wet Process. This coffee was much more robust than the others, some might say it’ll get you up in the morning and give you a shave, but I just think it was a good strong coffee.

Between flights and after all the rounds had been finished the small group of coffee lovers sat around discussing a variety of interesting topics from camera equipment to anecdotes of everyday life. My favorite conversation centered around Starbucks’ new instant coffee. The most insightful part of the discussion came when someone quipped that they didn’t know what Starbucks’ taste testing ads were supposed to prove. Are they raising the bar for instant coffee or lowering the standard by which we hold our $8 sugar infused creation of fast food-like coffee? If you think about it it’s either one or the other. It’s like up-selling your product while simultaneously devaluing it.

I’d like to thank @CaffeRustica for hosting the event and @MoreWillie for organizing it. It was nice to meet @DavideDiCillo, @ggadventures, and @stefaniwhylie, and apologies to those who I didn’t get your handle. I look forward to the next foray into the world of the caffeinated arts, whenever that may be.

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1 Comment

  1. Stefani Whylie said,

    Great post about the coffee tasting! Sometimes you really just want to have a cup of coffee with a few quality people. Though I arrived late, I feel as though that is exactly what I experienced. Great meeting you and Sari!

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