When my friend saw this package she instantly knew I would like the name …she was right. “no ‘zit’ sherlock” is a fantastically clever name that instantly relays what the product is about. The only thing I found odd about it is the green color. In the packaging bliss maintained the standard all lowercase text and fonts as their branding, but bliss spa usually brands itself with shades of blue, not green. Regardless, I think the Blissworld company did a great job with naming this product.
What’s the first thing you think of when you see this billboard? I thought – “huh, that’s weird. I wonder what they mean?” After all, definitions for a “foursome” range from the sexual to the game of golf, but I get the feeling this billboard is not some kinky reference or about leaving your golfing buddies alone and lifeless on the links. Thinking through the various definitions of a foursome and how it could relate to a hospital it finally dawned on me that it might relate to the anatomy of the heart. There are in fact four chambers and four valves within the heart – That’s it! Now I’m tired and my brain hurts; that was a lot of work to understand a witty billboard.
A lot of work it was, but I got it. More importantly, I remembered it. And I have a feeling that’s what BFW, the agency responsible for the campaign, wanted. I remembered not only the billboard, but also the location of the billboard just so I could stop and get a picture of it. It is no small feat to remember a single 14’ x 48’ billboard while on a 220 mile round trip drive filled with …billboards! So I guess that’s a testament to the marketing force behind the idea.
The agency reports on their blog that “The first day these two billboards appeared, they generated 474 hits on the hospital’s website (that’s huge in their market). And, according to our client, they’ve continued to generate more buzz for the hospital than any other billboards in recent years.” I have to admit, it drove me to their website and I live 50 miles south of this billboard. Whoever designed the hospital’s logo go it right, too. The “B” reinforces the name, the heart is self-explanatory, and the style, font and color choice reinforce the healthcare aesthetic. So, I guess, job well done on all accounts. …Now where did I leave that SA Node?
What happens when you release 100 cats into an IKEA for a night?
The final cut:
Is it just me or does Christmas keep getting earlier every year? No, not the actual day, – that’s hasn’t changed much in roughly 1500 years – but the commercialization of Christmas starts earlier every year. Yesterday I noticed a JCPenny decked from mall entrance to parking entrance in winter holiday décor, and a Target that already had their Christmas salutations flying – THE DAY AFTER HALLOWEEN!
Remember when Christmas would not even be thought of until the day after Thanksgiving? Now it’s like our fine pilgrim friends never existed. No more turkey decorations, or pilgrim hats. No cornucopias filled with a bounty of veggies and gourds that no one really eats. For the first time a Hallmark Holiday has actually trumped a Hallmark Holiday. What will we see next year, kids dressed as Santa, elves, and Chanukah Harry for Halloween?
Today I actually saw a tent selling Christmas trees. For those of you in states where the temperature drops below 50˚ F for more than two days a year it might not be that uncommon, but for us in South Florida where at 11 pm in early November it’s still nearly 80˚ with 70%+ humidity. I don’t care if you call them evergreens, those trees aren’t gonna last 2 months.
I miss the days when Christmas was just fun. Now it’s more burden than anything else. I understand that businesses are trying to promote early savings on gift buying in this new economy, but c’mon, with every passing year the holiday season becomes less fun and more like a chore. Marketers, advertisers, and promoters of holiday cheer; I implore you, please give the holiday season its soul back.
Carbonated beverages are no stranger to outlandish and controversial behavior, however this might be new terrain for the non-alcoholic variety. Pepsi owned energy drink Amp has released an iphone app to give anyone in need of a female companion a competitive edge, it’s been nicknamed the iFornicate.
The app, Amp Up Before You Score, has been the topic of much controversy the last few days. In fact the twitter hashtag #pepsifail is a virtual cornucopia of comments ranging from support to disgust. My favorite blog post title so far is: Douchebaggery: There’s an App for That. Here are some tweets from both sides of the aisle:
“Can’t even believe how amazing the Amp App is… Now I know why I prefer Pepsi to Coke”
“Pepsi scores plenty of buzz by offending 50% of the population with new app. No such thing as bad press?”
“Interesting article abt #mobilemarketing gone wrong great app tho LOL! #Pepsifail apology does more harm than good”
Here’ a another fun tweet, and corresponding blog post, by @laureni “#Pepsi suffers memory lapse, forgets it’s not Burger King: [link]” The post points out that this kind of stunt would be expected by CP+B not R/GA, who designed the app.
So what would an app do that causes such controversy? I mean its not shaking babies. The app allows the user to determine which type of female he will be targeting that evening; he has 24 to choose from. After her denomination has been determined – sorority girl, twins, Out-Of-Your-League Girl, etc – you can find out what that person might be in to, what to talk about, how to approach her, pick-up lines, and whatnot. After you finish the evening you can add her name to a list and broadcast the details out through twitter or facebook.
This app oddly reminds me of last weeks episode of The Big Bang Theory where Howard and Raj decide to dress Goth and go to a Goth Club to pick up women. They even checked wikipedia for information – ahh, how art parallels life.
Although Amp apologized through its twitter page by saying “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.” many people feel this apology wasn’t enough. In the course of all this publicity, negative or otherwise, the app is remaining available for download – at least for now. I’m sure there will be more news on this in the following days, I here NPR has even picked it up.
Want to buy a Coach purse but don’t want to spend the cash to get a Coach purse, just head down to your local Target store. Wait a minute, something doesn’t sound right. As one person put it on The Purse Forum: “Why would Coach put out a $10,000.00 bag, but then turn around and put their bags in Target?” It sounds like Coach was asking itself the same question, but failed to give itself an answer, thus an inquiry arose.
According to CNNMoney.com Coach is suing Target Corp. for $1 million dollars claiming that it sold knockoff purses that were eerily similar in design and pattern to Coach’s trademarked intellectual property. Stylist.com reports that Target Corp. is not the only one in Coaches sights for trademark legal action. “– Brown Shoe Co. Inc, parent company of Naturalizer, was also accused of copying the “Ergo” pleated satchel […] in June of this year…”
This marks at least the second time that Coach has sued Target Corp. for selling counterfeit versions of its purses. In 2006 the two companies went head-to-head until the suit was dropped citing that the purses were authentic and Target Corp. had purchased them “at a major department store liquidation sale.” The lawsuit was eventually dropped.
So is this just another misunderstanding of licensing laws, or a veiled attempt to cash in on another brands image? I’m sure the courts will decide, we can be certain of one thing – as Sylist.com said “in this industry, imitation is clearly not the highest form of flattery.”