Puttin on the Ritz

June 19, 2012 at 5:32 pm (advertising, marketing, photography, Uncategorized) (, , , , , , , , , , , , , )

Image

I recently had the pleasure of staying at The Ritz-Carlton Coconut Grove in Miami, Florida. Within the pages of one of the magazines in the room was this ad for The Ritz-Carlton. I love the visual suggestion of a cityscape created out of vintage and retro style product placement. It’s a strong and very masculine visual instantly recognizable as a skyline before your eye is able to deconstruct the image into it’s various parts of bottles, clocks, paperweights, flashlights and all other manner of recognizable and non-descript elements. The imagery is so powerful I kept flipping to the page with the ad just to decipher more of what made up the various forms. This was my favorite ad in the series, but not the only one that included the clever use of forms. Check out more here.

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Red Bull Flugtag Tampa

October 8, 2011 at 11:19 pm (Art, Branding, Design Events, Florida, free, marketing, News, performing arts, Uncategorized) (, , , , , , , , , , , , )

Timelapse photo of The Florida Aquarium's Flugtag in flight

Take a 100,000 of your closest friends and watch as 39 teams launch home-made flying machines off of a 30’ platform at the Tampa Bay Convention Center. Sounds like a fun day? You bet it was!

This afternoon Red Bull Energy Drink returned to Tampa Bay for the only US Flugtag event to be held in 2011. Teams came from around the globe to show off their machines made of wood, foam, pvc, fabric and other basic materials. They formed these into crafts of all different shapes and sizes. Some of my favorite included a giant fork, the A-Team van, the biggest bra you will ever see, and even life-size Back to the Future DeLorean! In the three Flugtags events, and 6 crafts, I’ve helped build I have never seen the hangars as packed as they were today. I’m not sure if this was due to the layout of the hangars or the amount of attendees, but there was barely enough room to move through the crowed before the launches started.

Throughout the day weather was a bit of concern. Wind was definitely a factor throughout the event, but the rain stayed away until this evening. Weather wasn’t the only good luck had during the day. A big scare came when Little Evil, Dade City Motocross Dare Devil, appeared to be knocked unconscious and had to be taken out of the water on a backboard. Luckily he was checked out and up walking around before the next team was out of the water. Other than it seemed to be a fairly safe day in the skies and water of the bay, which is always good to hear after an event such as this.

If you missed this event Red Bull is holding a Kart Fight in Orlando on December 1st and there are rumors of another Red Bull event in South Florida during 2012. If you have a chance to attend Flugtag I would definitely suggest it, if you have the cans to built one I would encourage it. I’ve actually built 6 of them helped launch two. This go around I designed and helped build two, one for Fox 13 and one for Jana Water, so you have some catching up to do …get on it!

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You Probably Thought This Deer Was Alive …NOPE!

September 24, 2011 at 1:52 pm (advertising, commercials, marketing, TV advertising, Uncategorized) (, , , , , , , )

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Things That Make You Go Hmmm

June 21, 2011 at 12:57 am (advertising, Branding, Design, marketing, South Florida, Uncategorized) (, , , , , , , , , , , )

Bethesda Heart Hospital

What’s the first thing you think of when you see this billboard? I thought – “huh, that’s weird. I wonder what they mean?” After all, definitions for a “foursome” range from the sexual to the game of golf, but I get the feeling this billboard is not some kinky reference or about leaving your golfing buddies alone and lifeless on the links. Thinking through the various definitions of a foursome and how it could relate to a hospital it finally dawned on me that it might relate to the anatomy of the heart. There are in fact four chambers and four valves within the heart – That’s it! Now I’m tired and my brain hurts; that was a lot of work to understand a witty billboard.

A lot of work it was, but I got it. More importantly, I remembered it. And I have a feeling that’s what BFW, the agency responsible for the campaign, wanted. I remembered not only the billboard, but also the location of the billboard just so I could stop and get a picture of it. It is no small feat to remember a single 14’ x 48’ billboard while on a 220 mile round trip drive filled with …billboards! So I guess that’s a testament to the marketing force behind the idea.

The agency reports on their blog that “The first day these two billboards appeared, they generated 474 hits on the hospital’s website (that’s huge in their market).  And, according to our client, they’ve continued to generate more buzz for the hospital than any other billboards in recent years.” I have to admit, it drove me to their website and I live 50 miles south of this billboard. Whoever designed the hospital’s logo go it right, too. The “B” reinforces the name, the heart is self-explanatory, and the style, font and color choice reinforce the healthcare aesthetic. So, I guess, job well done on all accounts. …Now where did I leave that SA Node?

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IKEA Happy Inside

September 14, 2010 at 9:20 am (advertising, Branding, commercials, marketing, Uncategorized) (, , , , , , , , , , , , , )

What happens when you release 100 cats into an IKEA for a night?

The final cut:

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Refresh South Florida

July 29, 2010 at 11:14 pm (Florida, Fort Lauderdale, free, marketing, networking, social event, Social Events & Networking, social media, South Florida, technology, Uncategorized) (, , , , , , , , , )

Tonight was Refresh South Florida, that’s right Refresh Miami and Refresh Lauderdale are playing nice together. This time around it was a joint venture between neighboring and symbiotic social media clubs.  The event was also different in that it followed the format of IgniteShow.com where presenters are only given 5 minutes and 20 slides, auto advancing every 15 seconds, to get their point across.

First to the platform was Jonathan Bradley of Afzet, Inc, home of Studdr.com. Studdr.com is a social networking site that allows you to post quotes, pictures and video of funny or interesting things that you witness or hear. He said that it is the kind of the site many people might use as bathroom reading material because of it’s short snippets of entertainment. I think the site has interesting potential, especially because a lot of my social media use is intended to entertain me in times when I need to see a funny comment or some content that allows me to get my geek on.

Mike Cuesta of Carecloud.com presented his company’s software that allows professional in the medical field the opportunity for a turn-key clinical, financial and administrative software manager.  Carecloud allows medical companies to streamline practices and move into a more lean of way handling all the data they collect on patients and their billing needs. Carecloud.com seemed to have the most practical and put together plan for profitability and company growth out of all the presenters. The software looks to have strong development and the potential to allow medical professionals to do more medical work and spend less time and money in secretarial duties.

Flavors.me, presented by Jonathan Marcus, is a site that allows users to build “an elegant website using content from around the Internet.” Flavors.me looks to be a good outlet for anyone who wants to put up a quick vanity page without needing much knowledge in programming. It sets itself apart from many theme driven design skins by allowing users to upload photos as backgrounds and adjust content along various paths – like Myspace, but less rigid in content structure.

After all of the companies presented individually they were invited for a short panel style question and answer session. Most of the questions centered around profitability, scalability, financial acquisition, and a few discussions about frameworks and development softwares and their role in creating an Internet based start-up.

All three companies are worthy of note and look to have a future online. The whole night was broadcast via socialchats.net to those who were not able to attend in their carbon-based form. For upcoming events, check out OEcalendar.com

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Analog Computing

July 29, 2010 at 9:12 am (advertising, Design, marketing, movies, social media) (, , , , )

Find out the story, see the behind the scenes, and learn about Meltmedia.

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The 60 Days of Christmas

November 3, 2009 at 12:27 am (advertising, Branding, economy, Florida, Fort Lauderdale, marketing, South Florida) (, , , , , , )

 

Snowball

Is it just me or does Christmas keep getting earlier every year? No, not the actual day, – that’s hasn’t changed much in roughly 1500 years – but the commercialization of Christmas starts earlier every year. Yesterday I noticed a JCPenny decked from mall entrance to parking entrance in winter holiday décor, and a Target that already had their Christmas salutations flying – THE DAY AFTER HALLOWEEN!

Remember when Christmas would not even be thought of until the day after Thanksgiving? Now it’s like our fine pilgrim friends never existed. No more turkey decorations, or pilgrim hats. No cornucopias filled with a bounty of veggies and gourds that no one really eats. For the first time a Hallmark Holiday has actually trumped a Hallmark Holiday. What will we see next year, kids dressed as Santa, elves, and Chanukah Harry for Halloween?

Today I actually saw a tent selling Christmas trees. For those of you in states where the temperature drops below 50˚ F for more than two days a year it might not be that uncommon, but for us in South Florida where at 11 pm in early November it’s still nearly 80˚ with 70%+ humidity. I don’t care if you call them evergreens, those trees aren’t gonna last 2 months.

I miss the days when Christmas was just fun. Now it’s more burden than anything else. I understand that businesses are trying to promote early savings on gift buying in this new economy, but c’mon, with every passing year the holiday season becomes less fun and more like a chore. Marketers, advertisers, and promoters of holiday cheer; I implore you, please give the holiday season its soul back.

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Social Media in Advertising – Know When to Hold, Know When to Fold.

October 21, 2009 at 11:41 pm (advertising, commercials, marketing, social media, TV advertising, Uncategorized) (, , , , , , , , , , , , , )

Is your company cool? Is it cool enough to try to work social media lexicon into it’s advertising. Apparently two companies thought they were. I’m sorry to report they were wrong.

The first advertisement in question is part one of the multiple-part Twix Get The Girl series. In this delightful ad we have two people conversing at what appears to be a party of some sort – I don’t know if it’s a college party in a big room, or if a bunch of people broke into the local ZGallerie and decided to throw a party. Our “hero” character, who bears a resemblance to Bluto from Animal House, is listening to a cute, way-out-of-his-league, girl rant on about some political issue that, in his current state of inebriation, he obviously doesn’t care about. As soon as he stumbles upon a nearly cohesive response to her banter the inevitable “…I know, right? You want to go to my apartment?” comment slips out. Then the announcer comes on in a “meanwhile, at the hall of justice” moment and our hero discretely sucks down an apparently sobering Twix in order to shoot back with some half-witted comment about “blogging about our ideals, but…” And of course our female friend “loves blogging.” as if it were an activity one would perform at a regular social gathering. In this context it sounds more like she would be saying “oh, bowling, I love bowling” or “oh, pie I love pie!” instead of an online publishing tool.

The next commercial is even more awkward in its attempted use of pop-culture name-dropping. Bud Light’s The Breakup is a great commercial. It puts a couple driving in a car with the girl breaking up with boy. The first pass she’s too nice with the comment “we’ll just be together a lot less, like separate” as a means of breaking up. On the second go round when he asks, “are you breaking up with me” she shoves him out of the moving car. This commercial is great! Fantastic, move on, cut to the product shot – sold. But wait there’s more! As our recently discarded guy pulls himself upright he yells, “I’ll Facebook you.” Really. Really! If this couple were dating would they not already be connected, if not “in a relationship with” each other on Facebook. Even in the context of a Facebook Message this does not make since to me. If they broke up in such a violent manner I think she would unfriend him, thus making him unable to “Facebook her.”

Both of these ads had potential until they started trying to be cool. It reminds me of Dr. Evil in Austin Powers: International Man of Mystery when he tries to do the Macarena to show Scott that he’s “Hip” (minute 6:50). One of the best commercials for dropping the fashionable lingo of today’s youth was the Palm Pre Now Network ad series (especially the first one). Why was it so good – because it was relevant and didn’t try to be anything that it was not. It had up-to-date topics, and was ahead of the curve by citing “26% of you viewing this have no idea what [twitter] means.

Here’s some advice to our advertising execs out there: Don’t drop in some awkward attempt at connect to a demographic that you don’t understand. If you want to appeal to a new demographic do your research, hire some competent consultants, and don’t just throw around buzzwords to make yourself feel better. It just makes you look distant and out of touch.

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