Cleans Deeper Watson

June 23, 2011 at 4:03 pm (advertising, Branding, Design, package design, Uncategorized) (, , , , , )

ny bliss spa

When my friend saw this package she instantly knew I would like the name …she was right. “no ‘zit’ sherlock” is a fantastically clever name that instantly relays what the product is about. The only thing I found odd about it is the green color. In the packaging bliss maintained the standard all lowercase text and fonts as their branding, but bliss spa usually brands itself with shades of blue, not green. Regardless, I think the Blissworld company did a great job with naming this product.

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Augmented Reality – The Birth of a New Age

July 27, 2009 at 1:44 pm (Branding, Design, marketing, News, package design, print media, Video Game) (, , , , , , , , , , , , , , , , , , , , )

Today we can augment ourselves, use augmentation ideals in math, and augment pharmaceuticals – but augment reality? Augmented reality (AR) is a field of computer research that combines the real-world and a computer-generated world into one. We’ve seen the technology through Hollywood’s eyes for years – think of the holodeck from Star Trek: The Next Generation, the display in Ironman’s helmet, or the singing and dancing graphics on the cereal box in Minority Report.

AR has been around for years and in the past was mostly used by techies for fun and entertainment, but now augmented reality is becoming a tangible, fiscal reality for the consumer-based market. At the forefront of this new frontier is a company named Total Immersion, who has been developing the field since 1999, and publicly showing the technology since at least 2004. Total Immersion has adapted the concept of AR into several markets including: amusement parks, digital marketing, event and exhibits, and retail environments.

The yellow “first down” lines seen in recent televised NFL seasons are the result of AR. Companies like Doritos are cashing in on the idea, too. They recently launched a campaign by placing AR symbols on the back of Doritos Late Night bags. By visiting their website you unlock video concerts by Blink 182 and Big Boi.

Doritos

Even the everyday designer is getting in on the action. James Alliban created a business card with an augmented reality symbol on the back. When you visit his website you can hold the symbol up to your web cam and watch a short video – the symbol can also be printed out from your computer.

The possibilities are endless, and exciting, with this technology. Virtual onsite walk-throughs for architectural projects, self-guided walking tours with customizable points of interest, information and visitor tracking at exhibitions – could it even save print newspapers and magazines? I can’t wait to see what this technology holds in the future! I know I plan on using it, if I can find the right project.

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Cat in a Box!

July 25, 2009 at 4:45 pm (Art, Design, package design, print media) (, , , , , , , , , , , , , , , , , )

b861_cat_play_house_comboCats love cardboard; people love cats doing cute and funny things. Combine these two principles and you have a creation like the Cat Playhouse Tank, Plane, and Fire Engine from SuckUK.

That’s right, you can order cardboard military vehicles and a fire apparatus for your favorite feline. It ships flat, so there is some assembly required – think of it as a bonding experience between the two of you.

Having three cats, we understand the mesmerizing and nearly magnetic draw that cardboard has on cats. Also having three cats we know how long cardboard lasts in an excited barrage of claws, teeth, and playfulness…usually not long.

The idea for these structures is great, and the designs are fun and entertaining. Best of all they used non-toxic ink, so your cat won’t look like he has a milk mustache of printed metal – and of course they are recyclable.

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Holy Frozen Gray Matter!

July 11, 2009 at 1:37 am (advertising, Branding, economy, free, marketing, News, package design) (, , , , , , , , , , , , )

09-07-09_sluOutside it’s hotter than being on the business end of a blowtorch. What better way to cool off than sucking down a free Slurpee®?

On July 11, or 7/11, 7-Eleven stores nationwide will be celebrating the chains 82nd birthday by giving away 5 million free 7.11 ounce Slurpee® drinks. As an added bonus “The retailer has added something new to its annual tradition of giving away cups of its iconic frozen drink – live music. As an extra birthday bonus, this year’s colorful “Happy Birthday!” cups feature a Slurpee Nation rewards code worth 2 rewards points, enough to enter the 7-Eleven Day instant win game online at www.slurpee.com. Upon entering, all players will receive a code to buy reduced-price Live Nation concert tickets for some of the hottest acts on tour this summer.”

7 Eleven, Inc. is largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,800 7-Eleven® stores in North America sales of more than $53.7 billion. So it’s nice they give back once in a while.

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