Refocusing the Light Field

June 24, 2011 at 9:58 am (photography, technology, Uncategorized) (, , , , , , , , , , )

Imagine being able to truly refocus your pictures after they have been taken. Imagine a day when you never have to complain that the auto focus captured the wrong part of a picture. Imagine a single image where everything is simultaneously in focus and out of focus. You probably won’t have to image for much longer.

Mountain View, California based Lytro is claiming to refocus the photography market with cutting edge light field technology. This new technology captures the entire light field upon snapping a photo allowing the photographer or viewer to manipulate the focus and other dynamics of the photo after the picture has been taken.

I’ll be interested to see how the technology progresses and what the consumer response is. The interactive samples that they have on the website are fun to play with, but I see a little bit of odd artifacting between the in focus parts of the images and the bokeh. This is something that the everyday consumer may not mind or even notice, but for professional applications it could be a problem. I’m sure this is an issue that will be worked out in subsequent generations of the technology.

I definitely see potential for this technology not only in the civilian market, but also in the military, intelligence, and police sectors. Nearly every CSI type of cop show has the squints manipulate some ridiculously out-of-focus or damaged photo into some crystal clear image. Being a design professional with nearly 8 years of professional digital image manipulation experience I used to scoff at the ability to enhance a photo that much with so little information, but now it seems possible in the not so distant future. If security and surveillance systems were outfitted with the technology they could really analyze the subject matter to it’s fullest. The technology of this camera may even go a step further from the omni-focus video cameras introduced last year.

This will be an interesting camera system to watch. I can guarantee I won’t be trading in my Nikon anytime soon, but I might pick up a Lytro lens if one comes out with a Nikon mount.

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Cleans Deeper Watson

June 23, 2011 at 4:03 pm (advertising, Branding, Design, package design, Uncategorized) (, , , , , )

ny bliss spa

When my friend saw this package she instantly knew I would like the name …she was right. “no ‘zit’ sherlock” is a fantastically clever name that instantly relays what the product is about. The only thing I found odd about it is the green color. In the packaging bliss maintained the standard all lowercase text and fonts as their branding, but bliss spa usually brands itself with shades of blue, not green. Regardless, I think the Blissworld company did a great job with naming this product.

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Things That Make You Go Hmmm

June 21, 2011 at 12:57 am (advertising, Branding, Design, marketing, South Florida, Uncategorized) (, , , , , , , , , , , )

Bethesda Heart Hospital

What’s the first thing you think of when you see this billboard? I thought – “huh, that’s weird. I wonder what they mean?” After all, definitions for a “foursome” range from the sexual to the game of golf, but I get the feeling this billboard is not some kinky reference or about leaving your golfing buddies alone and lifeless on the links. Thinking through the various definitions of a foursome and how it could relate to a hospital it finally dawned on me that it might relate to the anatomy of the heart. There are in fact four chambers and four valves within the heart – That’s it! Now I’m tired and my brain hurts; that was a lot of work to understand a witty billboard.

A lot of work it was, but I got it. More importantly, I remembered it. And I have a feeling that’s what BFW, the agency responsible for the campaign, wanted. I remembered not only the billboard, but also the location of the billboard just so I could stop and get a picture of it. It is no small feat to remember a single 14’ x 48’ billboard while on a 220 mile round trip drive filled with …billboards! So I guess that’s a testament to the marketing force behind the idea.

The agency reports on their blog that “The first day these two billboards appeared, they generated 474 hits on the hospital’s website (that’s huge in their market).  And, according to our client, they’ve continued to generate more buzz for the hospital than any other billboards in recent years.” I have to admit, it drove me to their website and I live 50 miles south of this billboard. Whoever designed the hospital’s logo go it right, too. The “B” reinforces the name, the heart is self-explanatory, and the style, font and color choice reinforce the healthcare aesthetic. So, I guess, job well done on all accounts. …Now where did I leave that SA Node?

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Gettin’ Real in the Whole Foods Parking Lot

June 14, 2011 at 10:28 pm (advertising, social media, Uncategorized)

Congratulations to the Guerrilla Marketing Liaison, Greg Rappaport, from the “Hella Foggish, Slightly Smogish” creative collective Fogandsmog.com for a job well done!

…Does anyone else find it odd that the Web Designer and Guerrilla Marketing Liaison are the only ones without a website?

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IKEA Happy Inside

September 14, 2010 at 9:20 am (advertising, Branding, commercials, marketing, Uncategorized) (, , , , , , , , , , , , , )

What happens when you release 100 cats into an IKEA for a night?

The final cut:

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Refresh South Florida

July 29, 2010 at 11:14 pm (Florida, Fort Lauderdale, free, marketing, networking, social event, Social Events & Networking, social media, South Florida, technology, Uncategorized) (, , , , , , , , , )

Tonight was Refresh South Florida, that’s right Refresh Miami and Refresh Lauderdale are playing nice together. This time around it was a joint venture between neighboring and symbiotic social media clubs.  The event was also different in that it followed the format of IgniteShow.com where presenters are only given 5 minutes and 20 slides, auto advancing every 15 seconds, to get their point across.

First to the platform was Jonathan Bradley of Afzet, Inc, home of Studdr.com. Studdr.com is a social networking site that allows you to post quotes, pictures and video of funny or interesting things that you witness or hear. He said that it is the kind of the site many people might use as bathroom reading material because of it’s short snippets of entertainment. I think the site has interesting potential, especially because a lot of my social media use is intended to entertain me in times when I need to see a funny comment or some content that allows me to get my geek on.

Mike Cuesta of Carecloud.com presented his company’s software that allows professional in the medical field the opportunity for a turn-key clinical, financial and administrative software manager.  Carecloud allows medical companies to streamline practices and move into a more lean of way handling all the data they collect on patients and their billing needs. Carecloud.com seemed to have the most practical and put together plan for profitability and company growth out of all the presenters. The software looks to have strong development and the potential to allow medical professionals to do more medical work and spend less time and money in secretarial duties.

Flavors.me, presented by Jonathan Marcus, is a site that allows users to build “an elegant website using content from around the Internet.” Flavors.me looks to be a good outlet for anyone who wants to put up a quick vanity page without needing much knowledge in programming. It sets itself apart from many theme driven design skins by allowing users to upload photos as backgrounds and adjust content along various paths – like Myspace, but less rigid in content structure.

After all of the companies presented individually they were invited for a short panel style question and answer session. Most of the questions centered around profitability, scalability, financial acquisition, and a few discussions about frameworks and development softwares and their role in creating an Internet based start-up.

All three companies are worthy of note and look to have a future online. The whole night was broadcast via socialchats.net to those who were not able to attend in their carbon-based form. For upcoming events, check out OEcalendar.com

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Analog Computing

July 29, 2010 at 9:12 am (advertising, Design, marketing, movies, social media) (, , , , )

Find out the story, see the behind the scenes, and learn about Meltmedia.

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Get Your Mac On!

July 27, 2010 at 9:27 am (Design, technology, Uncategorized) (, , , , , , , , )

Although a few years old, this always makes me laugh. This version has pop-ups from the creator. …And I love that it has the original imac in it!

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Fat Village – Walk’n with the Arts

July 25, 2010 at 6:51 pm (Art, Art Event, Design, Design Events, Florida, Fort Lauderdale, free, Gallery Opening, Graphic Design, Illustration, networking, photography, social event, Social Events & Networking, South Florida, Uncategorized) (, , , , , , , , , , , , , , , , )

Despite a tropical storm hitting to the south and the ever-welcoming South Florida heat, there was still a steady attendance at this month’s Fat Village Art Walk. New to the Art Walk were Brew la-la, Iron Forge Press, and Digital Art Wear. The Puppet Network put out a few show elements including a shadow puppeteer and projections of stop motion animation. Gallery 101 had a stronger showing compared to last month’s. The gallery had oil paintings of bulldogs by Drago Milic that were created with great color and emotion. While there I passed a few pieces made in different mediums that were very interesting – later I found out that they were all by Glauco Mendoza.

Overall it was a great night for the visual arts – puppets, printers, sculptures, painters and an entertainment company. The next art walk is scheduled for August 27th from 7 to 11 pm. See you there!

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ArtServe Red Eye 2010

July 24, 2010 at 3:04 am (Art, Art Event, Design, Design Events, Florida, Fort Lauderdale, free, Gallery Opening, movies, networking, News, photography, print media, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , )

ArtServe in Downtown Ft. Lauderdale hosted the reception for its 5th annual Red Eye event tonight. The purpose of the Red Eye event is to “create an innovative an exciting project that adds a twist to the conventional gallery exhibit” that “enmeshes gallery art with street art.” This year’s exhibit was on par with last year, with the exception of the graffiti. The graffiti, in my opinion, was better this year. This is not for a lack of technical skill; this year’s graf was more art piece verses last year’s predominant writer influence – I just prefer art over writing in graffiti.

This year’s event also played host to a fashion show that was previewed at Art Serve and continued at The Bubble in the IWAN facility (I did not attend this portion, but hope to visit IWAN before long). In the rear of ArtServe, live entertainment was playing and the Fort Lauderdale International Film Festival held a Short Film Premiere Section.

Red Eye continues through July 30th, so check it out while you can.

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