Air New Zealand Flies with Landing Gear Down

July 5, 2009 at 1:18 pm (advertising, Branding, commercials, marketing, News, TV advertising) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Flight_crewWhat better way to ease your mind about picking an airline, or safety aboard a 737-300 aircraft, other than a naked flight crew?

That’s right, Air New Zealand’s latest ad campaign features the airline’s staff and crew wearing only body paint, shoes, and the occasional hat. What’s the message behind this – that they have nothing to hide; in other words, they give you everything…upfront.

So beyond the fun spirit of nudity and double entendre what else makes this ad interesting? It was shot in 1 day at 10 to 15% the cost of a regular ad. They way they did this was by using actual employees of the airline to act as talent. Even the CEO stripped for the cause, he’s one of the baggage handlers.

In addition to the ad, the flight safety video, Bare Essentials,  is created in the same way. The videos already have over 2 Million views on YouTube – and that’s the naked truth.

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Airline Stunt Grounded

June 29, 2009 at 5:07 pm (advertising, Branding, economy, marketing, News) (, , , , , , , , , , , , , )

Boeing_Wizz_Air

Remember when you think outside the box, there might be new dangers to consider.

Wizz Air, a Hungarian based airline decided to celebrate their 5th anniversary by releasing 1,000 balloons, each with a coupon attached, from the center of Budapest. The coupons were worth 10,000 forints or $49.45.

Here’s a quote from Reuters:
“Someone popped one of the balloons, hoping to get the gift coupon that was attached to it,” Wizz Air communications director Natasa Kazmer said. “As if on cue, the entire crowd attacked the net…The idea was that the balloons would spread far and wide, so we did not place a limit on how many vouchers they could use for a single purchase.”

The voucher-laden balloons were contained by a net and were planned to be release after a press conference by Wizz Air CEO Jozsef Varadi outlining the airline’s long-term vision. By the time the press arrived and Varadi completed his speech nearly all the vouchers were gone.

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