Social Media Never Tasted So Good

October 18, 2009 at 2:13 pm (Florida, Fort Lauderdale, marketing, networking, social event, Social Events & Networking, social media, South Florida) (, , , , , , , , , , )

Twineup2

Last night’s Himmarshee Twineup Take 2 at Himmarshee’s Side Bar in Downtown Ft. Lauderdale was a “pairing-and-pouring adventure!” The event featured three wine flights paired with passed appetizers, and was sponsored by Matthew Horbund, @mmwine, and Jan Idelman, @janIdelman.

If you’re looking for a classy alternative to the normal tweetup setting, this is an idea for you – wine, food, friends. There were prizes given away sponsored by PokenGirl and Pickchur, and along with the price of the tasting everyone received a coupon for $20 off of a $60 food or wine purchase at the venue.

To start the evening we had a 2008 Murphy-Goode Sauvignon Blanc from Sonoma County. This light, crisp wine paired well with the petit crab cakes with pickled habenero tartart and island spiced shrimp and yucca croquettes with drunken mango salsa.

The second flight was an Australian born 2005 Hope Shiraz. This Shiraz was more fruity and less peppery than most tend be. The pairing for this was amazing! It was a duck confit & sweet potato empanada with vanilla-shiraz macerated cherries.

The final tasting was a 2004 Cabernet Sauvignon, Tahuantinsuyu from Mendoza, Argentina – one of my favorite regions, especially for Malbec! This was paired with mushroom & cambazola toasts with oil cured campari tomatoes.

The evening had a mix of good food, good wine, and good conversations – what more could you ask for? It was nice to meet @PamRockSoFl @enzobalc, @stacykinney, @SisterMary, and thanks to @mmWine and @jidelman for hosting the event! If you missed this twineup, information on the November one will be posted at A Good Time With Wine.

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World’s Most Interesting…

June 26, 2009 at 11:49 pm (advertising, Branding, commercials, print media, TV advertising) (, , , , , , , , , , , , , , , , , , , , , , , , , , )

Dos EquisHe once had an awkward moment to see how it feels.

He taught a German shepherd to bark in Spanish.

You can see his charisma from space.

It is said the sun comes up later on the 6th of May, in case his Cinco parties run long.

He’d never initiate a conversation about the weather, even in a typhoon.

He is The Most Interesting Man in the World.

Beer is one of the most competitive arenas for advertising. So when the creatives at Euro RSCG Worldwide were presented with a project for Dos Equis they wanted to take a new approach and set the brand apart.

Apparently it wasn’t enough to attempt the now-too-common viral video campaign, and clever commercials are funny, but not always memorable. The scenes of college-aged guys chasing after scantily clad girls are about as boring as they come, and most Mexican beer ads show pictures of beautiful beaches, blue ocean, or stereotypical Mexican flair.

Enter The Most Interesting Man in the World. He’s a seasoned, adventurous, and charismatic individual who performs amazing feats of interestingness and absurdity. Women love him; men want to be him. After all “the Mayans prophesized his birth.”

All the TV and radio spots end with “I don’t always drink beer, but when I do, I prefer Dos Equis. Stay thirsty my friends.”

Whooaa!? He’s not even telling us to buy the product, just mentioning that he enjoys it sometimes! There’s a good article from Slate that discusses this phenomenon.

So did the agency meet their goal “to do more than just create awareness… by generating conversation among the target audience,” and “find a way to insert the brand into culture, to present Dos Equis in a way that would spark chatter and pique curiosity…”?

The short answer is, YES – by over a third in yearly total dollar sales! I’ve been telling all my friends, and now the world, how much I enjoy this campaign.

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