Jeff Goldblum Eulogizes…..Himself

June 30, 2009 at 11:22 pm (marketing, News) (, , , , , , , , , , , , , , , , , , , , , )

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Jeff Goldblum died June 25th. Apparently he fell off of a New Zealand cliff while filming a movie as reported by the Today Show in New Zealand. Both the New Zealand Police and many a Twitter feed confirmed this report. And as we all know, Twitter is more infallible than the rest of the world wide internets.

To further corroborate this story Jeff Goldblum appeared on the Colbert Report saying:
“No one will miss Jeff Goldblum more than me. He was not only a friend and a mentor but, uh, he was also…me.”

Jeff Goldblum has been appearing on the Colbert Report for the last week promoting his new role on Law & Order Criminal Intent. Each night he provides a monologue centered on a non-related topic, then ending with a plug for his show and a simple “Goldblum out.” I think it is a humorous and clever way of integrating product placement into the show – Colbert usually does this with the flair of the old variety shows, by using the product and prominently displaying the package, while saying the name.

Jeff Goldblum is one of the few actors who can pull a stunt like this off. Last night he finished eulogizing himself by stating: “I will be missed, especially Sundays at 9 pm on Law & Order Criminal Intent on USA Network. USA, Characters welcome…Goldblum oooouuuut”

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Michael Jackson Breaks Internet

June 27, 2009 at 2:29 pm (Branding, News) (, , , , , , , , , , , , , , , , , , )

michael_jackson_1As word spread about Michael Jackson’s hospitalize and death millions of people reached out to the Internet to get the latest reports. So much so that many sites ran slow or completely froze. The Chicago Tribune reported “when the first reports of Jackson’s death emerged, the average speed for downloading major news sites doubled to almost 9 seconds from less than 4 seconds.”

At the peak of Internet queries 3,566,495 visitors per minute visited news sites in search of updates, as reported by the LA Times. Twitter reached over 100,000 references to Michael Jackson per hour, and Wikipedia editors debated the accuracy of death reports so much that administrators decided to lock down the page. The last time such a major and nearly instantaneous Internet response occurred about an event was the inauguration of President Obama.

All this activity cements my belief that Michael Jackson was not only the King of Pop, but the King of Branding.

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