Puttin on the Ritz

June 19, 2012 at 5:32 pm (advertising, marketing, photography, Uncategorized) (, , , , , , , , , , , , , )

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I recently had the pleasure of staying at The Ritz-Carlton Coconut Grove in Miami, Florida. Within the pages of one of the magazines in the room was this ad for The Ritz-Carlton. I love the visual suggestion of a cityscape created out of vintage and retro style product placement. It’s a strong and very masculine visual instantly recognizable as a skyline before your eye is able to deconstruct the image into it’s various parts of bottles, clocks, paperweights, flashlights and all other manner of recognizable and non-descript elements. The imagery is so powerful I kept flipping to the page with the ad just to decipher more of what made up the various forms. This was my favorite ad in the series, but not the only one that included the clever use of forms. Check out more here.

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Michael Jackson Breaks Internet

June 27, 2009 at 2:29 pm (Branding, News) (, , , , , , , , , , , , , , , , , , )

michael_jackson_1As word spread about Michael Jackson’s hospitalize and death millions of people reached out to the Internet to get the latest reports. So much so that many sites ran slow or completely froze. The Chicago Tribune reported “when the first reports of Jackson’s death emerged, the average speed for downloading major news sites doubled to almost 9 seconds from less than 4 seconds.”

At the peak of Internet queries 3,566,495 visitors per minute visited news sites in search of updates, as reported by the LA Times. Twitter reached over 100,000 references to Michael Jackson per hour, and Wikipedia editors debated the accuracy of death reports so much that administrators decided to lock down the page. The last time such a major and nearly instantaneous Internet response occurred about an event was the inauguration of President Obama.

All this activity cements my belief that Michael Jackson was not only the King of Pop, but the King of Branding.

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