IKEA Happy Inside

September 14, 2010 at 9:20 am (advertising, Branding, commercials, marketing, Uncategorized) (, , , , , , , , , , , , , )

What happens when you release 100 cats into an IKEA for a night?

The final cut:

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Cat in a Box!

July 25, 2009 at 4:45 pm (Art, Design, package design, print media) (, , , , , , , , , , , , , , , , , )

b861_cat_play_house_comboCats love cardboard; people love cats doing cute and funny things. Combine these two principles and you have a creation like the Cat Playhouse Tank, Plane, and Fire Engine from SuckUK.

That’s right, you can order cardboard military vehicles and a fire apparatus for your favorite feline. It ships flat, so there is some assembly required – think of it as a bonding experience between the two of you.

Having three cats, we understand the mesmerizing and nearly magnetic draw that cardboard has on cats. Also having three cats we know how long cardboard lasts in an excited barrage of claws, teeth, and playfulness…usually not long.

The idea for these structures is great, and the designs are fun and entertaining. Best of all they used non-toxic ink, so your cat won’t look like he has a milk mustache of printed metal – and of course they are recyclable.

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