Today Goes Out-of-Body

September 28, 2009 at 9:32 pm (Education, News, Uncategorized) (, , , , , , )

OutOfBody

This morning the Today Show reported on the AWARE (AWAreness during Resuscitation) study. The study is trying to determine if people really do have out-of-body experiences (or if it’s just a mind trick) and what the implications of a true out-of-body experience are. Involved in the study are 25 major medical centers throughout Europe, Canada, and 2 hospitals in the United States.

As part of the study a special monitor is placed on a coding patient to determine the amount of oxygen perfusion in the brain; a picture is also placed on a shelf above the bed in each hospital room. The shelf is high enough that the picture can’t be seen from floor level, and the idea is that someone would see the picture if they were having a true out-of-body experience. I wonder what was chosen for this picture, or maybe its just a sign that says:

“You are dead!

Option A: Go toward the light

Option B: Go back to your body and tell us you saw this sign”

It will be interesting to see what the study unearths. Will it confirm the possibility of life after death, or just open a host of new questions? Either way it reminds of the movie Ghost Dad with Bill Cosby. The UK Resuscitation Council, the Horizon Research Foundation, and the Nour Foundation in the United States are supplying funding for the study.

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Billy Mays – King of Clean

June 28, 2009 at 2:07 pm (advertising, Branding, economy, Florida, News, Uncategorized) (, , , , , , , , , , , , , , , , , , , )

Billy Mays

Billy Mays was known for such infomercials as OxiClean, OrangeGlo, and Hercules Hooks. He started his career as a pitchman on the Atlantic City Boardwalk, and was thought by some to be one of the last remaining true Pitchmen in America.

His personal branding of blue shirt, khakis, and jet-black beard were unmistakable when combined with that booming voice that yelled at us across the airways nearly everyday. He was telling us that we couldn’t live without some exciting new product in our lives – sometimes we may have given in to this pitch.

Earlier this year the Discovery Channel began airing Pitchmen starring Mays and Anthony Sullivan to showcase how direct response marketing works on their side of the business. It was a good show. Being a designer I work with inventors trying to springboard their products out of their head and onto the shelves. The show displayed how hard and expensive this process can be.

Mays was found dead this morning. Though his overly excited attitude may have kept us up on some late nights; he will be missed. He was one of the best-known sales and marketing people in the nation, and I thank him for getting the face of homegrown inventors in front of the public.

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