The 60 Days of Christmas

November 3, 2009 at 12:27 am (advertising, Branding, economy, Florida, Fort Lauderdale, marketing, South Florida) (, , , , , , )

 

Snowball

Is it just me or does Christmas keep getting earlier every year? No, not the actual day, – that’s hasn’t changed much in roughly 1500 years – but the commercialization of Christmas starts earlier every year. Yesterday I noticed a JCPenny decked from mall entrance to parking entrance in winter holiday décor, and a Target that already had their Christmas salutations flying – THE DAY AFTER HALLOWEEN!

Remember when Christmas would not even be thought of until the day after Thanksgiving? Now it’s like our fine pilgrim friends never existed. No more turkey decorations, or pilgrim hats. No cornucopias filled with a bounty of veggies and gourds that no one really eats. For the first time a Hallmark Holiday has actually trumped a Hallmark Holiday. What will we see next year, kids dressed as Santa, elves, and Chanukah Harry for Halloween?

Today I actually saw a tent selling Christmas trees. For those of you in states where the temperature drops below 50˚ F for more than two days a year it might not be that uncommon, but for us in South Florida where at 11 pm in early November it’s still nearly 80˚ with 70%+ humidity. I don’t care if you call them evergreens, those trees aren’t gonna last 2 months.

I miss the days when Christmas was just fun. Now it’s more burden than anything else. I understand that businesses are trying to promote early savings on gift buying in this new economy, but c’mon, with every passing year the holiday season becomes less fun and more like a chore. Marketers, advertisers, and promoters of holiday cheer; I implore you, please give the holiday season its soul back.

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