Refresh South Florida

July 29, 2010 at 11:14 pm (Florida, Fort Lauderdale, free, marketing, networking, social event, Social Events & Networking, social media, South Florida, technology, Uncategorized) (, , , , , , , , , )

Tonight was Refresh South Florida, that’s right Refresh Miami and Refresh Lauderdale are playing nice together. This time around it was a joint venture between neighboring and symbiotic social media clubs.  The event was also different in that it followed the format of IgniteShow.com where presenters are only given 5 minutes and 20 slides, auto advancing every 15 seconds, to get their point across.

First to the platform was Jonathan Bradley of Afzet, Inc, home of Studdr.com. Studdr.com is a social networking site that allows you to post quotes, pictures and video of funny or interesting things that you witness or hear. He said that it is the kind of the site many people might use as bathroom reading material because of it’s short snippets of entertainment. I think the site has interesting potential, especially because a lot of my social media use is intended to entertain me in times when I need to see a funny comment or some content that allows me to get my geek on.

Mike Cuesta of Carecloud.com presented his company’s software that allows professional in the medical field the opportunity for a turn-key clinical, financial and administrative software manager.  Carecloud allows medical companies to streamline practices and move into a more lean of way handling all the data they collect on patients and their billing needs. Carecloud.com seemed to have the most practical and put together plan for profitability and company growth out of all the presenters. The software looks to have strong development and the potential to allow medical professionals to do more medical work and spend less time and money in secretarial duties.

Flavors.me, presented by Jonathan Marcus, is a site that allows users to build “an elegant website using content from around the Internet.” Flavors.me looks to be a good outlet for anyone who wants to put up a quick vanity page without needing much knowledge in programming. It sets itself apart from many theme driven design skins by allowing users to upload photos as backgrounds and adjust content along various paths – like Myspace, but less rigid in content structure.

After all of the companies presented individually they were invited for a short panel style question and answer session. Most of the questions centered around profitability, scalability, financial acquisition, and a few discussions about frameworks and development softwares and their role in creating an Internet based start-up.

All three companies are worthy of note and look to have a future online. The whole night was broadcast via socialchats.net to those who were not able to attend in their carbon-based form. For upcoming events, check out OEcalendar.com

Permalink Leave a Comment

Amp Up Before You Score – There’s an App For That

October 13, 2009 at 7:01 pm (advertising, Branding, commercials, Design, marketing, News, technology, Uncategorized) (, , , , , , , , , , , , , , , , , , )

Carbonated beverages are no stranger to outlandish and controversial behavior, however this might be new terrain for the non-alcoholic variety. Pepsi owned energy drink Amp has released an iphone app to give anyone in need of a female companion a competitive edge, it’s been nicknamed the iFornicate.

The app, Amp Up Before You Score, has been the topic of much controversy the last few days. In fact the twitter hashtag #pepsifail is a virtual cornucopia of comments ranging from support to disgust. My favorite blog post title so far is: Douchebaggery: There’s an App for That. Here are some tweets from both sides of the aisle:

“Can’t even believe how amazing the Amp App is… Now I know why I prefer Pepsi to Coke”

“Pepsi scores plenty of buzz by offending 50% of the population with new app. No such thing as bad press?”

“Interesting article abt #mobilemarketing gone wrong great app tho LOL! #Pepsifail apology does more harm than good”

Here’ a another fun tweet, and corresponding blog post, by @laureni “#Pepsi suffers memory lapse, forgets it’s not Burger King: [link]” The post points out that this kind of stunt would be expected by CP+B not R/GA, who designed the app.

So what would an app do that causes such controversy? I mean its not shaking babies. The app allows the user to determine which type of female he will be targeting that evening; he has 24 to choose from. After her denomination has been determined – sorority girl, twins, Out-Of-Your-League Girl, etc – you can find out what that person might be in to, what to talk about, how to approach her, pick-up lines, and whatnot. After you finish the evening you can add her name to a list and broadcast the details out through twitter or facebook.

This app oddly reminds me of last weeks episode of The Big Bang Theory where Howard and Raj decide to dress Goth and go to a Goth Club to pick up women. They even checked wikipedia for information – ahh, how art parallels life.

Although Amp apologized through its twitter page by saying “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.” many people feel this apology wasn’t enough. In the course of all this publicity, negative or otherwise, the app is remaining available for download – at least for now. I’m sure there will be more news on this in the following days, I here NPR has even picked it up.

Permalink 3 Comments