Puttin on the Ritz

June 19, 2012 at 5:32 pm (advertising, marketing, photography, Uncategorized) (, , , , , , , , , , , , , )

Image

I recently had the pleasure of staying at The Ritz-Carlton Coconut Grove in Miami, Florida. Within the pages of one of the magazines in the room was this ad for The Ritz-Carlton. I love the visual suggestion of a cityscape created out of vintage and retro style product placement. It’s a strong and very masculine visual instantly recognizable as a skyline before your eye is able to deconstruct the image into it’s various parts of bottles, clocks, paperweights, flashlights and all other manner of recognizable and non-descript elements. The imagery is so powerful I kept flipping to the page with the ad just to decipher more of what made up the various forms. This was my favorite ad in the series, but not the only one that included the clever use of forms. Check out more here.

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Things That Make You Go Hmmm

June 21, 2011 at 12:57 am (advertising, Branding, Design, marketing, South Florida, Uncategorized) (, , , , , , , , , , , )

Bethesda Heart Hospital

What’s the first thing you think of when you see this billboard? I thought – “huh, that’s weird. I wonder what they mean?” After all, definitions for a “foursome” range from the sexual to the game of golf, but I get the feeling this billboard is not some kinky reference or about leaving your golfing buddies alone and lifeless on the links. Thinking through the various definitions of a foursome and how it could relate to a hospital it finally dawned on me that it might relate to the anatomy of the heart. There are in fact four chambers and four valves within the heart – That’s it! Now I’m tired and my brain hurts; that was a lot of work to understand a witty billboard.

A lot of work it was, but I got it. More importantly, I remembered it. And I have a feeling that’s what BFW, the agency responsible for the campaign, wanted. I remembered not only the billboard, but also the location of the billboard just so I could stop and get a picture of it. It is no small feat to remember a single 14’ x 48’ billboard while on a 220 mile round trip drive filled with …billboards! So I guess that’s a testament to the marketing force behind the idea.

The agency reports on their blog that “The first day these two billboards appeared, they generated 474 hits on the hospital’s website (that’s huge in their market).  And, according to our client, they’ve continued to generate more buzz for the hospital than any other billboards in recent years.” I have to admit, it drove me to their website and I live 50 miles south of this billboard. Whoever designed the hospital’s logo go it right, too. The “B” reinforces the name, the heart is self-explanatory, and the style, font and color choice reinforce the healthcare aesthetic. So, I guess, job well done on all accounts. …Now where did I leave that SA Node?

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Photo Walk’n – South Beach Winner

August 1, 2009 at 11:46 pm (Art, Art Event, Design, Design Events, Florida, free, Miami, networking, News, photo walk, photography, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Sorry for the procrastination, but I am happy to announce the winner of the Scott Kelby Worldwide Photo Walk, South Beach edition. The winning photo was taken by Michelle Brecher:

Cameo

The competition was stiff! Other photographs of note are shown here:


All the entries can be viewed on the Photo Walk page, and all the photos from the walk are available for viewing on our Flickr page. Thanks to everyone who participated in the photo walk, it was a lot of fun!

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Photo Walk’n – End Game

July 19, 2009 at 11:36 pm (Art, Art Event, Design, Design Events, Environmental Graphic Design, Florida, free, Miami, networking, News, photo walk, photography, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

End_Game

Scott Kelby’s Second-Annual Worldwide Photo Walk finally arrived. The South Beach, Miami Beach, Florida, walk was awesome! We had more than 35 photographers show up with all kinds of photo-taking apparatuses. I stayed with a small group for most of the walk. We covered Ocean Drive and Collins Avenue before meeting up with the rest of the group at Jerry’s Famous Deli.

While at Jerry’s we had the opportunity to get some lunch, re-energize in a little air conditioning, and show each other what photographic finds we acquired while we socialized. From what I saw both the talent base and humor of the group were very strong. Everyone I talked to had a good time.

After lunch a group of us continued our shooting excursion for a few more hours until we were all exhausted from the heat. My small group headed over to Washington Avenue and stopped in for a visit at the Wolfsonian Museum, their current exhibition, Sun Stroke Stimulus, seemed to be a fitting theme for the day – a future post will cover our findings there.

Having shot South Beach several times I shied away from shooting my normal architectural subjects and concentrated more ephemeral topics like graffiti, modes of transportation, etc. Viewing South Beach at a more intimate scale is quite different than shooting whole buildings and panoramas like what I’m used to. It was a fun challenge to broaden my horizons by narrowing my view.

Overall I think the day was a success. A few photo walkers continued on to more photo walks in other areas, or to explore on their own hitting areas like Wynwood, the Holocaust Memorial, and Lincoln Road. I look forward to the next one, whenever it may be.

(For all the information regarding this photo walk and it’s contests click here)

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Photo Walk’n – Final Countdown

July 17, 2009 at 5:42 pm (Art, Art Event, Design, Design Events, free, Miami, networking, News, photo walk, photography, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Worldwide Phot Walk

The Scott Kelby Second Annual Worldwide Photo Walk is tomorrow morning. This event is so big it got covered by USA Today!

Here are some final updates for the South Beach group:

Make sure you can log in to the site as soon as possible (you received your username & password when you signed up) . This is where you will upload the photos for a chance to win some prizes.

Before the walk

  • Get directions to South Beach if you’re not familiar with the area
  • Make sure your batteries are charged, memory sticks are cleared, etc.
  • Drink plenty of water before the walk
  • Dress comfortably – walking shoes, hats, etc.
  • Try to get to the Starbucks (1455 Ocean Dr, Miami Beach, FL 33139 – at the North end of Lummus Park) early, we will be taking a group photo before everyone heads out.

During the walk

  • STAY SAFE!
  • Watch where you’re walking while shooting – traffic, pedestrians, uneven ground surfaces, etc may be hazards.
  • Stay away from areas that you’re not comfortable in – dark alleys and the like
  • Drink plenty of fluids and take a break if necessary.

After the walk

  • Meet up with us at Jerry’s Famous Deli if you have the time.
  • Log on to the site and upload NO MORE THAN TWO of your favorite photos to be entered in the competition. (Edited photos are more than welcome)

Deadlines

  • July 25, 11:59 pm EST: Deadline to upload your image(s) for consideration. No photos received after this time will be considered in the contest.
  • August 17: The grand prize winner and 10 honorable mentions will be announced on the Worldwide Photo Walk website.

Side competitions and other fun stuff

Tropicolor/Shoot Miami Photo Contest:

  1. We’re getting a 15% discount from Tropicolor for any of their services, so when you pay for your prints, make sure you ask for it!
  2. Besides submitting your prints online, you can go into the store and use their kiosks to print directly to their printers – it’s cheaper ($0.29 for a 4×6 print, $0.25 with the discount) and may be more convenient for some!
  3. If you can’t make it down to the store, but would still like to participate, you can submit your photos online and then call in after you’ve placed your order and give them your credit card number. Unfortunately, they don’t accept payments online at the moment, so you’ll either have to come into the store and pay (and if you’re already there, why not just use their kiosks?) or do it over the phone.
  4. They should have a special bin set aside for our contest photos – just ask them to put your photos in there! (Don’t forget to have your name and email address written on the print envelope.)
  5. Any questions email: photocontest.shootmiami@gmail.com

iPrintfromHome Special Offer:

Anyone else who wants to join us is welcome to. If they are not registered they cannot compete for the Scott Kelby prizes, but the Tropicolor and iPrintfromHome offer still stands

You can download the South Beach points of interest map here.

We hope to have a safe and fun walk. Happy shooting!

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Extra Fishy Ad

June 24, 2009 at 11:52 pm (advertising, Branding, print media) (, , , , , , , , )

A special thanks to my friend, Dominique, who sent me more ads from AT&T in response to my last post. I especially like the Zimbabwe one with the cheetahs and the grass hands – the coral hands in the Jamaica ad are very nice, too.

All these ads display an almost instantly recognizable cultural feature from the destination, while keeping the graphic simple. They also reinforce the clear, concise, and memorable theme that Jorge Lázaro Díaz (www.careerjockey.org) discussed at freelance camp. The more I see from this campaign the more I like it.

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Spring Portfolio Review – Day 2

June 18, 2009 at 6:39 pm (Art, Art Event, Design, Design Events, Education, Florida, Fort Lauderdale, free, networking, South Florida) (, , , , , , , , , , , , , , , , )

From left to right: Event Flier, Fondant Monkeys, James Vincent, Sarah Tarbett, Mike Gaitan, Dan Burgos

Today I visited my alma mater, The Art Institute of Ft. Lauderdale, for their portfolio review. The work was good as usual. The Industrial Design department had a fairly good showing of design for manufacturing, design process, rapid prototyping, etc. Graphic’s print portfolios were executed with technical skill, and Animation had a good mix of 2D & 3D work. Unfortunately I did not have time to visit every major, or look deeply through many portfolios. What I did see was presented professionally and beautifully. One of the aspects that stood out was the display of cakes that lined the entry wall to presentation room. Though not created by graduates, these fondant-decorated creations from the Advance Pastry & Display Class led by Chef Peter R. Babcock were a welcome addition to the day. Congratulations to the all of the Spring 2009 graduates!

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