Bambi’s Father – Recycled

July 8, 2009 at 7:03 am (Art, Design) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Rhino_heads

Do you like the idea of hanging a trophy animal head on your wall, but don’t like a dead animal staring you in the face all the time? Enter Cardboard Safari.

Cardboard Safari “is a tiny little company located in Charlottesville, Virginia.” This may be true, but the tiny company is making a big impact. Their products are trophy animal heads made from recycled cardboard. The heads come as flat sheets that the consumer assembles, much like the thin plywood animal puzzles of our youth. They even have full-bodied Rhinos!

So what kind of “big impact” is Cardboard Safari making? They’ve been spotted in Canada’s Style at Home magazine, on HGTV’s ColorSplash, and they are even entered into the Art in Place competition in their hometown to make a larger-than-life Rambling Robbie out of plate steel.

deer_heads

The products don’t promote the killing of animals in any way, and are a true cradle-to-cradle product – It’s made of recycled materials, the waste materials can be recycled, and the whole product can be recycled at the end of it’s life cycle. The company also supports the International Rhino Foundation.

I don’t know about you, but I’m planning on buying a deer head, bison head, moose head, rhino head…

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World’s Most Interesting…

June 26, 2009 at 11:49 pm (advertising, Branding, commercials, print media, TV advertising) (, , , , , , , , , , , , , , , , , , , , , , , , , , )

Dos EquisHe once had an awkward moment to see how it feels.

He taught a German shepherd to bark in Spanish.

You can see his charisma from space.

It is said the sun comes up later on the 6th of May, in case his Cinco parties run long.

He’d never initiate a conversation about the weather, even in a typhoon.

He is The Most Interesting Man in the World.

Beer is one of the most competitive arenas for advertising. So when the creatives at Euro RSCG Worldwide were presented with a project for Dos Equis they wanted to take a new approach and set the brand apart.

Apparently it wasn’t enough to attempt the now-too-common viral video campaign, and clever commercials are funny, but not always memorable. The scenes of college-aged guys chasing after scantily clad girls are about as boring as they come, and most Mexican beer ads show pictures of beautiful beaches, blue ocean, or stereotypical Mexican flair.

Enter The Most Interesting Man in the World. He’s a seasoned, adventurous, and charismatic individual who performs amazing feats of interestingness and absurdity. Women love him; men want to be him. After all “the Mayans prophesized his birth.”

All the TV and radio spots end with “I don’t always drink beer, but when I do, I prefer Dos Equis. Stay thirsty my friends.”

Whooaa!? He’s not even telling us to buy the product, just mentioning that he enjoys it sometimes! There’s a good article from Slate that discusses this phenomenon.

So did the agency meet their goal “to do more than just create awareness… by generating conversation among the target audience,” and “find a way to insert the brand into culture, to present Dos Equis in a way that would spark chatter and pique curiosity…”?

The short answer is, YES – by over a third in yearly total dollar sales! I’ve been telling all my friends, and now the world, how much I enjoy this campaign.

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