Going Postal – There’s a (Lame) App For That

October 27, 2009 at 9:30 pm (technology, Video Game) (, , , , , , , , , , , , , , )

You ever thought about going postal, but didn’t because of the whole moral, ethical, and legal ramifications of it? Apparently there’s an app for that, and congratulations, you’re fairly sane. The Firepower iphone app, created by Magnificent Library (makers of Shotgun Infinity and iVomit), lets you shoot anyone, or anything for that matter, with a gatling gun – Dr Richard Gatling has never been prouder, I’m sure.

The gun barrel, cross hairs, and firing mechanism all appear on screen and as you fire blood sprays from your target. They’re toting the app as a form of augmented reality, but since it does not really interact with anything I think it’s stretching the term. I do, however, like Wired Magazine’s definition: Augmented Stupidity. I think this app would engage me for 5 minutes – tops. The best, or worst …yeah lets go with lamest; part of this whole application is the YouTube video put up by the developer. One would think that if you invested the time to develop the graphics and code for said app that you would at least make an attempt at an interesting video to market such genius. No? Wrong again! As you can see from the video above the promotional material is a little rough. If you need more intellectual stimulus, check out this video of the developer’s 3-year-old learning to count his ammo while playing Shotgun Infinity.

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Amp Up Before You Score – There’s an App For That

October 13, 2009 at 7:01 pm (advertising, Branding, commercials, Design, marketing, News, technology, Uncategorized) (, , , , , , , , , , , , , , , , , , )

Carbonated beverages are no stranger to outlandish and controversial behavior, however this might be new terrain for the non-alcoholic variety. Pepsi owned energy drink Amp has released an iphone app to give anyone in need of a female companion a competitive edge, it’s been nicknamed the iFornicate.

The app, Amp Up Before You Score, has been the topic of much controversy the last few days. In fact the twitter hashtag #pepsifail is a virtual cornucopia of comments ranging from support to disgust. My favorite blog post title so far is: Douchebaggery: There’s an App for That. Here are some tweets from both sides of the aisle:

“Can’t even believe how amazing the Amp App is… Now I know why I prefer Pepsi to Coke”

“Pepsi scores plenty of buzz by offending 50% of the population with new app. No such thing as bad press?”

“Interesting article abt #mobilemarketing gone wrong great app tho LOL! #Pepsifail apology does more harm than good”

Here’ a another fun tweet, and corresponding blog post, by @laureni “#Pepsi suffers memory lapse, forgets it’s not Burger King: [link]” The post points out that this kind of stunt would be expected by CP+B not R/GA, who designed the app.

So what would an app do that causes such controversy? I mean its not shaking babies. The app allows the user to determine which type of female he will be targeting that evening; he has 24 to choose from. After her denomination has been determined – sorority girl, twins, Out-Of-Your-League Girl, etc – you can find out what that person might be in to, what to talk about, how to approach her, pick-up lines, and whatnot. After you finish the evening you can add her name to a list and broadcast the details out through twitter or facebook.

This app oddly reminds me of last weeks episode of The Big Bang Theory where Howard and Raj decide to dress Goth and go to a Goth Club to pick up women. They even checked wikipedia for information – ahh, how art parallels life.

Although Amp apologized through its twitter page by saying “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.” many people feel this apology wasn’t enough. In the course of all this publicity, negative or otherwise, the app is remaining available for download – at least for now. I’m sure there will be more news on this in the following days, I here NPR has even picked it up.

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