King of Pop – King of Branding

June 25, 2009 at 11:13 pm (Branding, News) (, , , , , , , , , , , , , , , , , )

Michael_Jackson_sculptureMichael Jackson was one of the best-branded individuals of our time. His music spanned genres and generations, was instantly recognizable, and often imitated. He developed immortal dances such as the moonwalk and the robot. We’ve seen these dance moves inspire countless other performers, such as Usher and Justin Timberlake.

Michael Jackson was misunderstood by some, but loved by many. He was not only the King of Pop, he was a King of Branding. His product was himself. He dressed as flamboyantly as the royalty of yesteryear – he inspired trends, created controversy, and cemented his mark on pop culture.

How many people can truthfully claim that a nearly 33’ tall effigy of themselves was located in nine different European destinations – including one that was floated down the River Thames? Or hold a patent (US Patent No. 5,255,452) for an “anti-gravity lean”?

Wikipedia recounts his honors and awards including many “Artist of the Millennium” titles, a Rock and Roll Hall of Fame double-inductee, and multiple Guinness World Records.

Whatever your feelings are about Michael Jackson the man, it is undeniable that Michael Jackson the legend is a direct result of the King of Branding.

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