Michael Jackson Breaks Internet

June 27, 2009 at 2:29 pm (Branding, News) (, , , , , , , , , , , , , , , , , , )

michael_jackson_1As word spread about Michael Jackson’s hospitalize and death millions of people reached out to the Internet to get the latest reports. So much so that many sites ran slow or completely froze. The Chicago Tribune reported “when the first reports of Jackson’s death emerged, the average speed for downloading major news sites doubled to almost 9 seconds from less than 4 seconds.”

At the peak of Internet queries 3,566,495 visitors per minute visited news sites in search of updates, as reported by the LA Times. Twitter reached over 100,000 references to Michael Jackson per hour, and Wikipedia editors debated the accuracy of death reports so much that administrators decided to lock down the page. The last time such a major and nearly instantaneous Internet response occurred about an event was the inauguration of President Obama.

All this activity cements my belief that Michael Jackson was not only the King of Pop, but the King of Branding.

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King of Pop – King of Branding

June 25, 2009 at 11:13 pm (Branding, News) (, , , , , , , , , , , , , , , , , )

Michael_Jackson_sculptureMichael Jackson was one of the best-branded individuals of our time. His music spanned genres and generations, was instantly recognizable, and often imitated. He developed immortal dances such as the moonwalk and the robot. We’ve seen these dance moves inspire countless other performers, such as Usher and Justin Timberlake.

Michael Jackson was misunderstood by some, but loved by many. He was not only the King of Pop, he was a King of Branding. His product was himself. He dressed as flamboyantly as the royalty of yesteryear – he inspired trends, created controversy, and cemented his mark on pop culture.

How many people can truthfully claim that a nearly 33’ tall effigy of themselves was located in nine different European destinations – including one that was floated down the River Thames? Or hold a patent (US Patent No. 5,255,452) for an “anti-gravity lean”?

Wikipedia recounts his honors and awards including many “Artist of the Millennium” titles, a Rock and Roll Hall of Fame double-inductee, and multiple Guinness World Records.

Whatever your feelings are about Michael Jackson the man, it is undeniable that Michael Jackson the legend is a direct result of the King of Branding.

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