Home Brewed Dialect

August 26, 2009 at 11:55 pm (Art, Art Event, Design, Design Events, Florida, Fort Lauderdale, free, Gallery Opening, networking, News, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Dialect

Dialect – a monthly art and music event at Brew Urban Café in the Himmarshee area of Downtown Ft. Lauderdale – was alive tonight with music, beverages …and spray paint. Live music was provided by the DJs of Twilight Notes, drinks were being crafted and poured at the café, and down the street artists were decorating the walls of the soon-to-be-open 18 Rabbit Gallery. If you have never had the opportunity to watch a group of artists transform a drab wall of CMU and boring paint into a masterpiece of color and inspiration, then you should jump at the next opportunity. A good reference is the international graffiti documentary Bomb It by Jon Reiss, but there is no substitute for watching these artists at work – truly amazing! The event, also sponsored by Enticement Design, continued through the night with an after party at The Brick. I can’t wait to see more of these events – Please, liven the Ft. Lauderdale scene with some more of the Miami Graf!

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United Breaks Guitars – Dave Carroll Breaks United

July 23, 2009 at 10:35 pm (economy, News) (, , , , , , , , , , , , , , , , , , , , , , , , , , )

I ended my last post regarding the United Breaks Guitars video with: “I guess an important lesson for companies to learn is that the consumer is no longer helpless to retaliate. It will be interesting to see if any of these videos affect United’s bottom line.”

Well, guess what? It has affected the company. This morning many news outlets across the globe are reporting on the financial fallout from Dave Carroll’s YouTube video, United Breaks Guitars. The Times reporter Mike Harvey from San Francisco noted, “Consumer revenge, it seems, is best served with a video camera and three-part harmonies.”

In the past disgruntled customers could only threaten physical harm on company representatives who they felt had wronged them (this usually did not end well), but could not threaten fiscal harm to an entire company. This video has caused a 10% drop in airline stock price resulting in a loss of $180 million dollars to shareholders. “Which, incidentally, would have bought Carroll more than 51,000 replacement guitars” as reported by Chris Ayres of The Times.

For updates on the Dave Carroll saga you can follow him on Twitter: @DaveCarroll or Curve Productions: @curveprod

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United Puts on the Breaks

July 13, 2009 at 7:06 pm (economy, News) (, , , , , , , , , , , , , , , , , )

SOMDave Carroll of the eclectic Canadian Pop-Folk music group Sons of Maxwell was traveling with the group in the Spring of 2008 to perform in Nebraska when he witnessed United Airlines baggage handlers throwing his Taylor Guitar. The result of this action was $1200 in damage to his guitar, which, though now fixed, is still not the same as it was. After over a year of dealing with United his claims for compensation were denied several times.

So what, that stuff happens everyday…. well here’s where it gets interesting:

Mr. Carroll informed the last United representative to deny his claim that he would be writing three songs about his experience with the company, which will be made into music videos. The first of these is already online with song number 2 already written and video preproduction in the works.

His goal was to have over 1 million views during the course of a year. Less than one week later he has 2,600,126 views and 21,177 people rating it in average of 5 stars. He has also been covered by CNN and other news outlets across the country, even getting a personal video response from Bob Taylor at Taylor Guitars – Carroll has reportedly been given two guitars from Taylor [unconfirmed].

CNN reported that United will use the video as “A unique learning opportunity,” and will somehow integrate it into their training program. I guess an important lesson for companies to learn is that the consumer is no longer helpless to retaliate. It will be interesting to see if any of these videos affect United’s bottom line. Even if they do not, I can’t wait to see the next two videos.

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