W Fort Lauderdale – Carpe Diem

September 6, 2009 at 12:36 am (Design, Florida, Fort Lauderdale, South Florida) (, , , , , , , , , , , , , , , , , , , , , )


The W Hotel Fort Lauderdale is as striking during the day as it is at night. The highly stylized interior combines clean lines and a neutral pallet with dimensional textures and splashes of blues and reds. Throughout the décor of the hotel a coral pattern is used in tasteful hints. The shape can be seen as a backlit abstract art feature, negative space in the coffee tables of the Living Room’s patio, and it is even severely abstracted, but still legible, along the walls and ceiling of the billiards area.

During the day the hotel has a quite calm about it. Light shines through skylights in the bottom of pool, which allows dancing light patterns to project along walls, floors, through staircases and into atriums. This adds a wonderful and soothing kinetic energy to the elegance of the Living Room and areas of the convention center. The ballrooms feature plush benches with bench-to-ceiling upholstered walls, the ceiling design looks like giant woven bands, and the chandeliers are reminiscent of floral flash used on Broadway.

Water features, fresh flowers and river-rock are used as accents throughout the common areas, and the whole hotel has an open and airy vibe during the day. The hotel was so calm – even mid-morning on the Friday of Labor Day Weekend – that I would love to have daytime client meetings there

The W Fort Lauderdale is truly a stunning hotel. It has the styling of South Beach with the more laid-back feel of Fort Lauderdale. Thanks again to my friends at O’Connell & Goldberg for recommending a visit to the hotel.

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W Fort Lauderdale – Carpe Nocturne

June 22, 2009 at 8:48 pm (Florida, Fort Lauderdale, South Florida) (, , , , , , , , , , , , , , , , , , )


The W Fort Lauderdale is quite beautiful. We joined a few friends at Whiskey Blue, the sexy and sophisticated bar owned by Rande Gerber. The atmosphere is fantastic, chrome colored fixtures hang from the ceiling – some of which end with a gentle blue glow, there’s semi-private seating available, and an overall good vibe to the place. After spending some time there our group explored the hotel. Not being a guest I cannot speak for the rooms, but the fitness area and spa entry looked very well done.


During our exploration we made our way to the pool deck on the ocean side of the building. This is not your ordinary swimming hole. A glass-enclosed staircase bisects the pool allowing patrons to look at swimmers as though they were fish in a giant tank. The staircase leads to the Living Room underneath the pool. The trendy lounge setting of the Living Room is complete with books, board games, and even billiards! Tensile structure ceiling pieces define small VIP areas that fall in front of the linear bar, and did I mention there’s an outdoor terrace complete with a fire pit!


I plan to go visit the hotel again during daylight hours to see swimmers in the pool, and continue to explore their “balance of style and soul.” Thanks to my friends at O’Connell & Goldberg for recommending a visit to the hotel.

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