Air New Zealand Flies with Landing Gear Down

July 5, 2009 at 1:18 pm (advertising, Branding, commercials, marketing, News, TV advertising) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Flight_crewWhat better way to ease your mind about picking an airline, or safety aboard a 737-300 aircraft, other than a naked flight crew?

That’s right, Air New Zealand’s latest ad campaign features the airline’s staff and crew wearing only body paint, shoes, and the occasional hat. What’s the message behind this – that they have nothing to hide; in other words, they give you everything…upfront.

So beyond the fun spirit of nudity and double entendre what else makes this ad interesting? It was shot in 1 day at 10 to 15% the cost of a regular ad. They way they did this was by using actual employees of the airline to act as talent. Even the CEO stripped for the cause, he’s one of the baggage handlers.

In addition to the ad, the flight safety video, Bare Essentials,  is created in the same way. The videos already have over 2 Million views on YouTube – and that’s the naked truth.

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Jeff Goldblum Eulogizes…..Himself

June 30, 2009 at 11:22 pm (marketing, News) (, , , , , , , , , , , , , , , , , , , , , )

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Jeff Goldblum died June 25th. Apparently he fell off of a New Zealand cliff while filming a movie as reported by the Today Show in New Zealand. Both the New Zealand Police and many a Twitter feed confirmed this report. And as we all know, Twitter is more infallible than the rest of the world wide internets.

To further corroborate this story Jeff Goldblum appeared on the Colbert Report saying:
“No one will miss Jeff Goldblum more than me. He was not only a friend and a mentor but, uh, he was also…me.”

Jeff Goldblum has been appearing on the Colbert Report for the last week promoting his new role on Law & Order Criminal Intent. Each night he provides a monologue centered on a non-related topic, then ending with a plug for his show and a simple “Goldblum out.” I think it is a humorous and clever way of integrating product placement into the show – Colbert usually does this with the flair of the old variety shows, by using the product and prominently displaying the package, while saying the name.

Jeff Goldblum is one of the few actors who can pull a stunt like this off. Last night he finished eulogizing himself by stating: “I will be missed, especially Sundays at 9 pm on Law & Order Criminal Intent on USA Network. USA, Characters welcome…Goldblum oooouuuut”

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