Like the compactness of a point-and-shoot camera, but want the visual punch of a DSLR? In the past we’ve seen point-and-shoots with various attachment options – for example the Sony Cyber-shot series of point-and-shoot cameras has been offering attachments like a wide angle lens, telephoto lens, photo filter set, and underwater camera case for years – but none have offered the true versatility of a real DSLR.
The gap between these two realms is shrinking fast. Some define the new kid on the digital photo block as a “hybrid camera,” while others call it a “power point-and-shoot”. So what makes this new category of camera so special? Compared to traditional P&S cameras these new cameras allow for better ISO (light sensitivity), smaller lens aperture (the amount of light allowed into the lens), and some even boast compatibility with the Micro Four Thirds System (allowing for changeable lenses). Olympus recently released a statement about the E-P1 camera saying it is: “…The world’s smallest 12.3-megapixel interchangeable lens system camera that blends the high-quality still images of a DSLR with HD video, stereo Linear PCM audio recording and In-Camera Creativity within an ultra-portable body.”
These cameras are smaller and lighter than their DSLR counterparts, mainly due to the camera’s lack of a mirror box in favor of an ultra-precise electronic viewfinder. The cameras are expected to provide point-and-shoot enthusiasts with control over depth of field and other areas lacking from the P&S platform while maintaining the flexibility of a small camera. In fact the CEO of Samsung Digital Imaging Company, Sang-jin Park, said: “We estimate that the hybrid digital camera market will be over 20 percent of the global digital still-camera market by 2012.”
We’ll see some versions of the new high-end point-and-shoots on the market later this year and they are expected to be in the $600+ price range. Companies planning to be in the first wave of power point-and-shoot manufacturers include: Panasonic, Samsung, Olympus, Leica, and Sigma. It will be interesting to see where this new genre takes us.
I ended my last post regarding the United Breaks Guitars video with: “I guess an important lesson for companies to learn is that the consumer is no longer helpless to retaliate. It will be interesting to see if any of these videos affect United’s bottom line.”
Well, guess what? It has affected the company. This morning many news outlets across the globe are reporting on the financial fallout from Dave Carroll’s YouTube video, United Breaks Guitars. The Times reporter Mike Harvey from San Francisco noted, “Consumer revenge, it seems, is best served with a video camera and three-part harmonies.”
In the past disgruntled customers could only threaten physical harm on company representatives who they felt had wronged them (this usually did not end well), but could not threaten fiscal harm to an entire company. This video has caused a 10% drop in airline stock price resulting in a loss of $180 million dollars to shareholders. “Which, incidentally, would have bought Carroll more than 51,000 replacement guitars” as reported by Chris Ayres of The Times.
For updates on the Dave Carroll saga you can follow him on Twitter: @DaveCarroll or Curve Productions: @curveprod
Today is the day of one of my favorite food-related festivities, Chick-fil-A’s Annual Dress Like a Cow Day. The promotion awards those who dress up like a cow with a free meal. For anyone lacking the proper regalia for such an event, Chick-fil-A has created a Costume Kit available through their website. To help promote this event the company set up a Facebook Group, which is nearing 1 million fans, and a micro-site.
Chick-fil-A got its start in 1946 as Dwarf Grill in Hapeville, Georgia. It’s creator Truett Cathy is credited with inventing the boneless chicken sandwich; the first Chick-fil-A was opened in Atlanta, Georgia in 1967. The still privately owned company has locations in 38 states and annual sales reach more than $2.9 billion; making it the second-largest quick-service chicken restaurant chain, and one of the largest privately-held restaurant chains, in the US.
If you’re hungry for some chicken, or want a free meal, don a cow costume and head to your local Chick-fil-A…and don’t forget the camera!
“Do the right thing in a recession
In a tough economy you may face some hard decisions when it comes to money and your relationships with family and friends. Our ethics experts weigh in on how to handle some particularly thorny dilemmas.”
This is not the title and intro of an article you would expect to have interesting, or even good, illustrations associated with it. Surprisingly enough the staff at Money Magazine have arranged for this and many other articles to have strong graphics and illustrations complementing their reports.
Toronto based illustrator Kagan McLeod created the illustrations for the “Do the right thing in a recession” article. I really enjoyed this set of graphics. Our protagonist remains the same identifiable character throughout the article. He is groomed and dressed in the same uniform – gray shirt and bluish-gray pants in various states of dress – throughout the article, while the antagonist(s) for each sub-article are displayed in monotone gradations.
The graphics are easy to digest as simple visuals, and they complement each storyline well. The content of the article is good, too. I look forward to the editors of Money Magazine continuing with the strong graphics, after all, illustrators need work, too.