Bambi’s Father – Recycled

July 8, 2009 at 7:03 am (Art, Design) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

Rhino_heads

Do you like the idea of hanging a trophy animal head on your wall, but don’t like a dead animal staring you in the face all the time? Enter Cardboard Safari.

Cardboard Safari “is a tiny little company located in Charlottesville, Virginia.” This may be true, but the tiny company is making a big impact. Their products are trophy animal heads made from recycled cardboard. The heads come as flat sheets that the consumer assembles, much like the thin plywood animal puzzles of our youth. They even have full-bodied Rhinos!

So what kind of “big impact” is Cardboard Safari making? They’ve been spotted in Canada’s Style at Home magazine, on HGTV’s ColorSplash, and they are even entered into the Art in Place competition in their hometown to make a larger-than-life Rambling Robbie out of plate steel.

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The products don’t promote the killing of animals in any way, and are a true cradle-to-cradle product – It’s made of recycled materials, the waste materials can be recycled, and the whole product can be recycled at the end of it’s life cycle. The company also supports the International Rhino Foundation.

I don’t know about you, but I’m planning on buying a deer head, bison head, moose head, rhino head…

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Beating the Message into People

July 2, 2009 at 10:02 am (advertising, Environmental Graphic Design, marketing, News, print media) (, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , )

amnesty444236

Amnesty international is known for making alarming ads – the 2006 Swiss “It’s not happening here but it’s happening now” campaign ranks among my all time favorites. This time they’ve really pushed the envelope in regards to what a shocking ad is, how it’s made, and what it does. Their latest bus stop poster, introduced as a single display last month in Hamburg, Germany, uses an eye-tracking camera to gauge when it’s being looked at.

While the viewer is not looking directly at it, the poster features a couple that appears to be a nice, friendly, average couple posing for a picture. If a viewer is not looking directly at the poster the image changes to “a dude punchin’ a lady.” When the viewer turns to confirm their suspicions, the image changes back to the afore mentioned smiling picture of the couple. This change occurs after a slight pre-programmed delay allowing the viewer to see the beating for a split second.

The message “It happens when nobody is watching.”

The poster has been the cause for much controversy, but it has definitely raised awareness. It does not sound like there will be many more versions of this poster around, though there has been plenty of third-party publicity for the one incarnation.

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