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Air New Zealand Flies with Landing Gear Down

July 5, 2009 at 1:18 pm (advertising, Branding, commercials, marketing, News, TV advertising) (ad, advertising, advertising campaign, Air New Zealand, airline, body paint, captain, flight attendant, flight crew, Kiwi, Kiwi airline, naked, naked baggage handler, naked flight attendant, naked flight crew, naked kiwi, naked pilot, naked stewardess, naked truth, New Zealand, New Zealand Airline, nude, paint, pilot, shocking, shocking advertising, stewardess, strip, stripped, upfront, YouTube)

What better way to ease your mind about picking an airline, or safety aboard a 737-300 aircraft, other than a naked flight crew?

That’s right, Air New Zealand’s latest ad campaign features the airline’s staff and crew wearing only body paint, shoes, and the occasional hat. What’s the message behind this – that they have nothing to hide; in other words, they give you everything…upfront.

So beyond the fun spirit of nudity and double entendre what else makes this ad interesting? It was shot in 1 day at 10 to 15% the cost of a regular ad. They way they did this was by using actual employees of the airline to act as talent. Even the CEO stripped for the cause, he’s one of the baggage handlers.

In addition to the ad, the flight safety video, Bare Essentials,  is created in the same way. The videos already have over 2 Million views on YouTube – and that’s the naked truth.

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