Tweet, Tweet – The News is Calling

July 15, 2009 at 12:24 pm (Florida, Fort Lauderdale, free, marketing, networking, News, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , , , , , , , , , , , , , )

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What happens when you stuff 100 people into a room to listen to 6 panelists discuss “How Traditional Media is being influenced by Social Media?”

A lot of tweeting!

Last night was the Social Media Club of South Florida (@SMCSF) Meetup held on the 12th floor of Broward College’s downtown building. The panel was moderated by former journalist Agustina Prigoshin (@AgustinaP) and included:

Niala Boodhoo (@nialaboodhoo), The Miami Herald
Chris Tiedje (@ctiedje), South Florida Sun-Sentinel
Mathilde Piard (@mathildepiard), The Palm Beach Post
Jessica Sick, NBCMiami.com
Trina Sargalski (@wlrnunderthesun), WLRN 91.3 FM
Adrienne Roark (@AdrienneRoark), News Director at CBS4

Back in the day we had town criers, then newspapers came about to deliver our daily dose of news. Now a new generation has ushered in a variable feast of town criers through Twitter, Facebook, LinkedIn, YouTube and even Flickr. They hawk their own brand of news through every available outlet, from PDAs to computers screens and any other conduit that’s backlit in RGB. So, what does this panel of traditional newsies have to say about the brave new social media frontier?

They almost all agree on several points:

  • That they have gone through a trial and error phase of what works and what doesn’t, e.g. While Facebook fan pages are great, they may cause problems with RSS feeds.
  • Though their circulation is down for physical products, their media reach is actually growing. This is due to the fact that they are reaching audiences who would have otherwise been inaccessible through traditional media outlets.
  • There has been a shift in importance causing reporters to write for the web first, and print second. The reporting staff has adapted to use social media, web, photography, and other non-traditional avenues in their coverage.
  • Social media is a valuable tool in gaining real-time leads and also feedback to how the consumer feels about changes in interface, style, etc.

The panel discussion was very informative. There was a chance to meet with everyone in a face-to-face social atmosphere after the event at Off the Hookah. Due to time constraints I was not able to attend the post-event festivities, but hope to be able to next time.

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SketchCrawl

July 13, 2009 at 12:06 pm (Art, Art Event, free, Graphic Design, Illustration, networking, social event, Social Events & Networking) (, , , , , , , , , , , , , , , , , )

sclogosmallThe 23rd World Wide SketchCrawl occurred on July 11th.

What is a SketchCrawl you ask? The SketchCrawl concept was born after Enrico Casarosa attended a PubCrawl for a friend’s bachelor party. Participating in this night of moving entertainment inspired him to do the same by replacing alcohol with pencil, paper, and watercolor.

“The basic idea: to record nonstop everything I could around me with my pencil and watercolors. A drawn journal filled with details ranging from the all the coffee I drank to the different buses I took. After a whole day of drawing and walking around the city the name seemed quite fitting: “SketchCrawl” – a drawing marathon. The crawl was more tiring than I imagined but also more fun and exciting than I had thought. Giving yourself this kind of mandate for a full day changes the way you look around you. It makes you stop and see things just a tad longer, just a bit deeper … needless to say I loved it.”

After completing his first SketchCrawl by himself he decided it would be more fun as a group event, eventually this led to a worldwide event involving hundreds of people.

There is no date for the next SketchCrawl event, but it might be fun. They seem to run once every few months, so I’ll post any information I hear about upcoming events. You can check out the sketches either on the website’s forum or their flickr page.

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