July 22, 2009 at 10:10 pm (advertising, Art, Branding, commercials, Design, marketing, News) (Al Samuels, Chicago, creative, Designing a Stop Sign, improv, Katie Nahnsen, Scofiel Editorial, Sports Action Team, Vendor Client Relationship, video, viral video, you tube, YouTube)
The Vendor Client Relationship Video is a fantastic representation of what designers go through every day. Most transactions that people face day to day are non-negotiable, or partially negotiable. As designers we deal with perceived value in a much different way. People say “why would I pay you that much when my [insert friend or family’s name and relation here] can build a website” or “knows Photoshop.” Many people do not understand that an attitude like that is like saying: “my friend can give you stitches just as good as a medical professional and at a deep discount” just because she know how to cross stitch.
The video presents this disproportioned view of the design business in a comical and uncomfortably true way. On top of the comedic genius of the final product itself, the video is an example of viral video done well. The creative force behind this video is Scofield Editorial – creator of videos, web spots, documentaries, and the like. They did a great job of creating a successful, humorous, and non-sophomoric viral video. Now if they can only figure out how to use proper kerning on their logo!
The video reminds me of the Designing a Stop Sign video that featured Al Samuels and Katie Nahnsen from Chicago area improv theaters and the NBC show Sports Action Team.
Both these videos are a must see for anyone in the creative arts!
July 9, 2009 at 1:18 pm (advertising, Branding, commercials, marketing, TV advertising) (ads, advertising, advertising campaign, Anthony Sullivan, Billy Mays, brand management, building a brand, can you hear me now, caveman ad, celebrity commercials, commercials, donavan freberg, encyclopedia britannica, encylopedia britannica kid, flo, geico caveman, geico commercials, get a mac, Jason Long, John Hodgman, mac, mac vs pc, marketing, Paul Marcarelli, pc, progressive, progressive insurance, ShamWow, Stephanie Courtney, The Groundlings, tv, tv commercial, tv commercials, tv spin-off, Verizon Guy, Verizon wireless, video, video marketing, viral, viral video)
Sure we know Billy Mays, Anthony Sullivan, and the ShamWow Guy because their job is for us to remember them, trust them, and as a result buy their amazingly life changing products. But what about the actors who have repeating roles on commercials?
In the past we had some memorable endorsers, such as Donavan Freberg – the Encyclopedia Britannica Kid, but now there seems to be a new and growing multitude of these single product (or company) pitchmen.
Starting in 2001 we were introduced to Paul Marcarelli – the Verizon guy who brought us the “Can you hear me know” phrase. They’ve even gone so far as to bring the “network” to an actual customer (or so it seems). Some people claim the phrase is more popular than the service.
We had the GEICO Caveman ads, which have aired for GEICO Insurance since 2004. The ad series has produced 19 commercials to date, had a short-lived TV spin-off, and has also had viral videos, websites, and a short film made with the characters.
2006 brought us the “Get a Mac” commercials with John Hodgman as a PC and Justin Long as a Mac. The American version of this ad runs in Canada, Australia, and New Zealand, while other spin-offs are shown with different actors in Britain and Japan, according to wikipedia. The number of TV and web based ads for this campaign is nearing 70 for the US and Canada alone.
In 2008 we were introduced to Flo, the friendly & helping Progressive Insurance cashier played by Stephanie Courtney. The actress, already known by some for her work with The Groundlings, has an ever-growing fan base.
So who will be the next great ad age celebrity? Time can only tell, but for now we have some strong competitors.