Creative Truths

July 22, 2009 at 10:10 pm (advertising, Art, Branding, commercials, Design, marketing, News) (, , , , , , , , , , , , )

The Vendor Client Relationship Video is a fantastic representation of what designers go through every day. Most transactions that people face day to day are non-negotiable, or partially negotiable. As designers we deal with perceived value in a much different way. People say “why would I pay you that much when my [insert friend or family’s name and relation here] can build a website” or “knows Photoshop.” Many people do not understand that an attitude like that is like saying: “my friend can give you stitches just as good as a medical professional and at a deep discount” just because she know how to cross stitch.

The video presents this disproportioned view of the design business in a comical and uncomfortably true way. On top of the comedic genius of the final product itself, the video is an example of viral video done well. The creative force behind this video is Scofield Editorial – creator of videos, web spots, documentaries, and the like. They did a great job of creating a successful, humorous, and non-sophomoric viral video. Now if they can only figure out how to use proper kerning on their logo!

The video reminds me of the Designing a Stop Sign video that featured Al Samuels and Katie Nahnsen from Chicago area improv theaters and the NBC show Sports Action Team.

Both these videos are a must see for anyone in the creative arts!

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Tweet, Tweet – The News is Calling

July 15, 2009 at 12:24 pm (Florida, Fort Lauderdale, free, marketing, networking, News, social event, Social Events & Networking, South Florida) (, , , , , , , , , , , , , , , , , , , , , , , , , , , )

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What happens when you stuff 100 people into a room to listen to 6 panelists discuss “How Traditional Media is being influenced by Social Media?”

A lot of tweeting!

Last night was the Social Media Club of South Florida (@SMCSF) Meetup held on the 12th floor of Broward College’s downtown building. The panel was moderated by former journalist Agustina Prigoshin (@AgustinaP) and included:

Niala Boodhoo (@nialaboodhoo), The Miami Herald
Chris Tiedje (@ctiedje), South Florida Sun-Sentinel
Mathilde Piard (@mathildepiard), The Palm Beach Post
Jessica Sick, NBCMiami.com
Trina Sargalski (@wlrnunderthesun), WLRN 91.3 FM
Adrienne Roark (@AdrienneRoark), News Director at CBS4

Back in the day we had town criers, then newspapers came about to deliver our daily dose of news. Now a new generation has ushered in a variable feast of town criers through Twitter, Facebook, LinkedIn, YouTube and even Flickr. They hawk their own brand of news through every available outlet, from PDAs to computers screens and any other conduit that’s backlit in RGB. So, what does this panel of traditional newsies have to say about the brave new social media frontier?

They almost all agree on several points:

  • That they have gone through a trial and error phase of what works and what doesn’t, e.g. While Facebook fan pages are great, they may cause problems with RSS feeds.
  • Though their circulation is down for physical products, their media reach is actually growing. This is due to the fact that they are reaching audiences who would have otherwise been inaccessible through traditional media outlets.
  • There has been a shift in importance causing reporters to write for the web first, and print second. The reporting staff has adapted to use social media, web, photography, and other non-traditional avenues in their coverage.
  • Social media is a valuable tool in gaining real-time leads and also feedback to how the consumer feels about changes in interface, style, etc.

The panel discussion was very informative. There was a chance to meet with everyone in a face-to-face social atmosphere after the event at Off the Hookah. Due to time constraints I was not able to attend the post-event festivities, but hope to be able to next time.

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